Essays on Evaluating an International HRM Strategy - Lufthansa Group Case Study

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The paper "Evaluating an International HRM Strategy - Lufthansa Group " is a great example of human resources case study. The hospitality  and tourism industry will the main focus of this report. In this case, hospitality connotes offering service to others and exhibiting constant quality and excellence. Basically, the hospitality industry comprises of an enormous group of firms recognised as tourism and travel industry that offers the needed or necessary services and goods to tourists or travellers. Currently, the hospitality and tourism industries are the world’ s fastest-growing and biggest industries (Kapiki, 2012, p. 1).

The tourism industry includes the tourism lodgings (such as motels and hotels); food and beverage operations (catering, restaurants); the transportation services (airplanes; retail stores (arts and craft shops, souvenir); and the activities such as educational trips, recreation, festivals, business, or sports events. On the other hand, the hospitality industry comprises of the catering companies, tourism lodgings, and the food and beverage sections in the lodgings (Kapiki, 2012, p. 1). Some of the observable trends in this industry since 2010 comprise globalization which has made it easy for people to travel freely across the globe.

For instance, the number of arrivals for international tourists increased from almost 790 million in 2005 to 940 million in 2010 while the global tourism expenditure increased from $475 billion in 2000 to $918 billion in 2010 (Kapiki, 2012, p. 2). Besides that, the concern of security in this industry has risen greatly because of the numerous terrorist attacks globally, and due to tourists’ abductions, assaults and robberies. For this reason, there have been increased security measures in every international airport and the majority of the airline companies have invested millions of dollars so as to advance their security measures.

In 2010, the tourism industry had employed nearly 7.5 million individuals while almost 3.22 million were directly connected with the industry.


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