The paper "Wine a Tasty Way to Support Social Development by Mallory Clyne" is a delightful example of an article on management. This essay is an analysis of an article written by Mallory Clyne, titled “ Wine a tasty way to support social development. ” The essay is premised on an analysis of the article’ s content using two theoretical concepts: corporate governance and values and identity. The analysis will focus on how each of the two concepts is reflected in the article based on the issues addressed by Clyne (2013). First theoretical concept: Corporate governance The author of the article begins on a rather satirical note by noting that “ Life is busy” .
She goes on to explain that the average person rarely has time to reflect on what is happening in the developing world. She argues that global issues are usually left to governments, but since the priorities of government do change, issues like building schools in developing countries are in many cases ignored. But then the author offers a solution: that the ordinary person can make a contribution in developing countries by buying a wine that has a social impact.
What those opening remarks imply is that in most cases, social issues like building schools are left to governments. Traditionally, businesses would argue that their aim is to maximize profits based on Friedman’ s (1982, cited by Simpson & Taylor 2013, p. 202) definition of the responsibility of business. But it is apparent that today, this responsibility has changed, and as noted by Simpson and Taylor (2013, p. 202), the business has a responsibility towards society as a whole. It is only when it is considered that business has a responsibility towards the whole society that “ buying a wine that has a social impact” can have a meaning. The responsibility of business towards the society as a whole is entrenched in the principles of corporate governance and corporate social responsibility (CSR), and both concepts are clearly addressed in Clyne’ s (2013) article.
Corporate governance can be defined as the relationships within a firm and between a corporation and its environment (Aguilera et al, 2006, cited by Stolt 2009, p. 2). This environment includes a wide range of stakeholders including shareholders, customers, the government, communities, and so forth.
CSR is defined by the World Business Council for Sustainable Development (cited by Simpson & Taylor 2013, p. 202) as the continuing commitment by a business to make a contribution to economic development while ensuring that the quality of life of its personnel and that of the community and wider society is improved. The link between corporate governance and CSR lies in the point that corporate governance is all that concerns how an organization is governed in pursuit of its objectives while CSR is all about how the organization manages the impact of its operations on the society, economy, as well as the environment, besides the mandatory requirements set by regulation (Simpson & Taylor 2013, p.
205). The article by Clyne (2013) addresses corporate governance and CSR issues as the author highlights several examples of cases where firms are paying attention to the two concepts. To start with, the author notes that in recent times, the private sector has recognized the positive relationship between implementing CSR initiatives and brand building. Clyne (2013) for instance cites a firm called Lush Cosmetics which sells hand cream and proceeds of the sales are donated to charity activities across the globe.
She also cites Tim Hortons Coffee Partnership which is an initiative that supports coffee farmers to develop sustainable coffee communities. In a nutshell, these are examples of cases in which firms have realized that getting involved in charity is one way of being responsible towards society.
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