The paper "Digital Camera Market in the UK" is a wonderful example of a Marketing Case Study. In the year 2012, the market for digital cameras in the UK continued to evolve. The growth in manufacture and sales of smartphones between the years 2009 and 2011 in a way slowed the sales figures of digital cameras as people viewed smartphones as equivalent to digital cameras. They based their assumption on the fact that the smartphones would perform similar functions as those performed by digital cameras and that they had an added advantage since they could use the smartphones in making calls, messaging and socializing through social media (Armstrong 2001).
There is a broad range of companies that deals with digital cameras, and they include companies such as Olympus, Canon, Nikon, and Sony (Sathish & Venkatesakumar 2011). This makes competition in the industry more intense. Canon Canon is a Japanese multinational company that has specialized in the manufacture of optical and imaging devices such as camcorders, cameras, steppers, photocopiers, and computer printer and some medical equipment. Through the various products that it offers the company can meet the customer needs as they become more sophisticated and diversified.
The company is listed on the Tokyo Stock Exchange. When measured in terms of the market capitalization Canon is the tenth largest public company in Japan (Market capitalization n. d). Canon has a total of 26,409 employees. Canon is a brand that is trusted and recognized globally. The diagrams below show the financial information of Canon Diagram 1: Net Sales Diagram 2: Financial information for Canon Inc. Retrieved from www. canon. com/ir/annual/2014/canon-annual-report-2014.pdf Olympus Olympus is a manufacture of optic and reprography products, and it is based in Japan.
It was established in the year 1919. Its headquarters is located in Shinjuku in Tokyo Japan. The company specialized in cameras and audio, medical and surgical equipment, scientific and industrial products (Olympus Official Website 2015). The company has an employee base of 39,727. The charts below show the financial data of Olympus Corporation as of March 2015, and the figures have been rounded off to the nearest million yen. Diagram 3 Retrieved from http: //www. olympus-global. com/en/ir/data/brief/2015/ Sony Sony Corporation is also a Japanese multinational corporation, and it has its headquarters in Konan Minato Tokyo Japan (Sony Group 2015).
Over the period that the company has been around it has focused more on the creation of a full range of products and technologies so as to make life enjoyable easier and productive. the number of an employee at Sony are 14,600 (Sony Group Annual Report 2012). The diagram below shows the financial results of Sony for the year ended 31st March 2015. Diagram 4 Retrieved from www. sony. net/SonyInfo/IR/financial/fr/14q4_sony. pdf Nikon Nikon Corporation is also a company that is based in Tokyo Japan, and it specializes in cameras, binoculars, measurement instruments, camera lenses, and ophthalmic lenses.
The company was formed on July 25, 1917, and currently it as a capital of 65,475 million Japanese Yen as of March 31, 2015 (Nikon Official Website 2015). The net sales of the company when consolidated amounted to 857,782 million Japanese yen and when non-consolidated it amounted to 607,556 million Japanese Yen. The company also has an employee base of 25,415.
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