IntroductionFor its existence tourism depends on human environments, quality natural environment, cultures and resources. For a couple of years, tourism in Wales has been viewed as a soft activity different from other development projects. It has been seen to be naturally conservatory considering that its sustainability depended hugely on the local cultures and natural resource base preservation. Conversely, it has now been realized that tourism is no different from other industries, this industry has been characterized by constant, short-term ventures that have always damaged the very assets that they depend on.
Since tourism has been known to be a very exploitative industry in Wales, it has been deemed justifiable to standardize tourism as it has been done to any other polluting industry in this region. International, regional, national and local stakeholders alike have established a network of individuals and agencies to support sustainable tourism development in Wales. This is done in order to facilitate exchange of information between network members within and outside the country and in collecting and disseminating relevant information to fill information gaps. They are collating existing research in the field of tourism and its impacts, scrutinize the relevance and quality of that research, identifies research gaps, publicizes the research, coordinates and promotes urgent pieces of necessary additional research mainly concerning the impacts of tourism on communities in Wales and their environments.
(William, 2003)According to William(2003) the government has clearly outlined its intention to examine and streamline tourism structures and is now working hand in hand with all the key stakeholders, including the, local authorities, private sector, business support agencies and sub-regional partnerships to build up valuable mechanisms for tourism promotion and development throughout the region.
Tourism Enterprise and Management (TEAM), for example, has been appointed by ONE Northeast as consultants to conduct independent evaluation of tourism roles and responsibilities in this region and form a strategic guide thereby providing discerning support in the forecasting and implementation of change thus ensuring: · A pleasant experience for visitors · Businesses increased benefits · Increased return on investment. Current circumstances are very favourable in allowing the region to undertake the maximum change in its tourism structures as well as priorities.
The stakeholders are determined in making Wales a ‘juicy’ tourist destination for business, visitors and leisure, with attractions, activities, accommodation and facilities that always exceed visitor expectations. (William, 2003) Although it has been severally equated with eco-tourism, sustainable tourism development is beyond natural environment protection - it represents proper consideration of communities’ lifestyles, host peoples, customs, and cultures together with economic and social systems. It hugely benefits those on the receiving end without degrading and exploiting the environment from which they earn a living and in which they live. It develops material life of local residents without social disruptions, acculturation or loss of traditional employment systems.
Stakeholders RolesBusinesses are applying Integrated Quality Management and Total Quality Management concepts with the aim of meeting /exceeding the consumer’s changing needs and expectations. These goes hand in hand with proper use of resources while taking into consideration the needs and involvement of those providing or producing goods and services. Integrated Quality Management (IQM) is not only concerned with individual businesses but with the entirety of the tourism destination. It concerns development of management activities to help boost the tourism experience for both guests and hosts, and how these processes are controlled, improved and implemented upon.
This is a common–sense strategy aimed towards contributing to the region’s sustainable development through meeting social needs, incorporating local people in tourism management so as to enhance and protect their manmade, cultural and natural environment as well as their quality of life and lastly, in improving local businesses competitiveness. (Gillian and Helen, 2005)