The paper “ How the Service Blue Print Can Be Used in Business of Ordering a Personalised DQ Ice-Cream under Different Area“ is a perfect variant of an assignment on marketing. I choose DQ Ice Cream Cake because it offers services that are unique in the field of catering and because of it easier to comprehend the processes and ingredients that are contained in (DQ Cakes 2014). Therefore, it involves the customer, back office and front office in ensuring the customer is satisfied. The Three key elements of Physical evidence Revealed in the Blueprint ad how they influence the customer experiencePhysical evidence refers to each client action which also becomes a moment of truth.
They are also the tangible which the clients are exposed to (DQ Cakes 2014). In the Blue print for ordering a personalized DQ Ice Cream displayed above, the three major aspects of physical evidence presented in the Blue print for ordering a DQ Ice Cream cake which is personalized are: The Display of the Freezer-The The Display of the freezer is quite important in influencing the clients’ decisions in that a good display of the freezer will definitely make the client have trust in the quality of the products made by the client (DQ Cakes 2014).
A clean freezer will definitely make the client belief that the DQ Ice Creams made by the business are clean. This therefore highly influences the perception and experience of the clients when they enter the business because it will create a first impression on the clients (DQ Cakes, 2014). The Employees’ Uniforms-How the employees of the business are dressed will speak a lot about the business itself.
By dressing in branded uniforms, this will highly influence the client’ s experience when they enter the business (DQ Cakes 2014). In addition to that, the branded uniforms will help the business market itself to the clients upon entry into the premises since the clients will be able to see the name of the business and its vision thus greatly influencing their experience at the business (Bruyant-Langer, 2013). The store Appearance-This vital physical evidence in the blueprint because it is the first thing that clients see when they enter the premises (DQ Cakes 2014).
The appearance of the store will affect the customer’ s experience in that a neat and effective arrangement of the store will definitely imply that the qualities of the products made by the business are clean (Oryszak, 2012). The three potential fail points and bottlenecks The three potential fail points/bottlenecks in which problems and delays may occur in the Blue Print include: Stand in the Line-Clients may fail to ascertain the next cause of action required after standing in the line. They may fail to know that the next course of action is to look through the Cake book. Fill Out the Order Form-After standing in the line and looking through the cake book and filling out the order form, clients may fail to know what follows next (Oryszak, 2012).
They may fail to understand without being told that the next thing to do is to pre-pay for the customized Ice Cream cake. Making the Cake-The The time taken to make the cake cannot be ascertained and therefore the customer cannot specifically know when the cake will be ready and therefore this may cause unnecessary delays (Radmanesh, 2011). Pick Up Cake-During this process, the staff when may fail to thank the clients and appreciate them for doing business with them and therefore clients may assume the staff at the business are not appreciative of their patronage (DQ Cakes 2014). Possible solutions or alternatives to address the Potential Problems areas
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