The paper “ Adopting Strategies to Ensure That Service Marketing Has Been Applied Effectively" is a delightful variant of case study on marketing. Marketing is a process used by companies to communicate to customers on the value that their products and services consist of. The purpose of selling a service or a product to customers is looked at as an entity that requires marketers first, to identify and forecast preferences of their targeted customers. Sociology outlines that marketing is a consolidated link that exist between customers and the company or that links customers with the services or product providers (Stern, 1998).
A society with a lifestyle or strict mode of traditions is not flexible enough to respond to economic provisions that are currently availed by corporations and business firms. Societal requirements of any community are satisfied when their requirements are met within the identifiable timescales and frameworks (Culbertson & Chen, 2013). The paper has looked at how customer service provision and fulfillment of customer’ s demands is missed by business firms and organizations. The encounters documented has creatively and empirical outlined the loopholes that should be sealed and controlled by communities that demand different customer communities is provided in good time.
Service dominant logic model has been fully explained with regard to the customer requirements that are deemed to be of great importance when it is considered that cultural fluctuations and adjustments in preferences are the two major drivers that have constantly shape the service marketing world. An S-D logic model is a good tool because it has provided a firm platform on which the service marketing of many companies has been provided (Culbertson & Chen, 2013).
In addition, the gap model has been used to analyze changes in customer preferences and on how service providers should orient themselves to counter the challenges (Culbertson & Chen, 2013). Encounter Brief description of the Sydney encounterOn one occasion, I took a walk to Sydney and at noon I started searching for a hotel where I could get a nice cooked lunch. At that time, my interest was to get a cold drink, a nice well-balanced lunch. When I entered the Sheraton hotel, I was shocked because one of the waitresses who came to me could not speak my language and could not also understand what I requested.
It forced me to wait for 1 hour before another waitress could come and serve me. Even though I was served, the food I ate was not of my choice (Culbertson & Chen, 2013)Sydney encounter: Culture analysisCulture is one of the aspects whose context is generally defined as a bordered system and as a complex system that can ever be adopted by an individual. All cultural systems can be effectively be modeled, defined, understood and explained within the frameworks of cultural.
With the current world, no company or business firm should assume that only people of one culture will buy their products and or services. With reference to the context I was, I realized that the service marketing team had failed to address what the hotel could offer for people and again, the hotel management could not effectively provide enough food to meet their targeted customer community. Market positioning of any company stands on a cultural integration platform and the output is such that, the hotel could have indicated on their menu the foods they offer to people so that one could easily choose.
The culture was also an influencing factor because the waitress could not figure out nor communicate (Culbertson & Chen, 2013). The question that became significant was “ how could the waitress identify the food I wanted to eat if she was unable to communicate? ” This was a very difficult closed-loop cultural drawback that was at the time, a big menace to the company because it was a welcoming note to make a profit.
The language barrier leads to delays which eventually generates impatient among customers or suspicion of a significant level. Once impatient is evident, customers may leave to look for optional food providers. The core element they lacked was to combine, strategic marketing and alignment of resources with the targeted customer community.