The paper "AEGON Direct & Affinity Marketing Services " is a great example of a marketing case study. Marketing and management of services create issues and challenges that are not necessarily faced by companies that deal in the manufacturing and packaging of goods. The result of a particular service is often intangible. However, the process of offering such a service is considered to be important than the final result of itself. Most companies want to be uniquely identified or become agile and sustainably compete in the service market. This is the reason as to why they invent new ways of marketing services based on new technologies particularly, in those services that are not theoretically recognized.
In order to close the gap between the existing marketing theory and the marketing performance or practices of a particular case company, more research is needed. This research analyzes the industry background, describes the nature of the service market and the challenges that AEGON Direct & Affinity Marketing Services (ADAMS) Company faces as a result of the eight generic differences between goods and services. A critical analysis is made to determine how successful the company has been in managing the challenges that it faces and recommendations are made to enable AEGON Company to improve and sustainably market its financial services. Introduction AEGON Direct and Affinity Marketing Services (ADAMS) is a direct marketing branch of AEGON, existing as one of the largest life insurance, asset management and pensions companies in the world.
The company works in partnership with large organizations that offers Banking, Credit Cards, Insurance as well as Wealth management services. Basically, ADAMS offers direct marketing and strategic services to enable its clients to meet their customers’ insurance needs more effectively. In this report, the industry background, a description of the nature of the service market and the challenges that AEGON Direct & Affinity Marketing Services (ADAMS) Company faces as a result of the eight generic differences between goods and services will be considered.
The report also involves a critical analysis of how successful the company has been in managing the challenges that it faces and recommendations are made to enable AEGON Company to improve and sustainably market its financial services.
The report is prepared by Richardson Marketing Consulting-the brilliant services for AEGON Direct & Affinity Marketing Services (ADAMS)-Australia. Industry background Recently, the economic crisis has put greater pressure on retirement systems. As a result, individuals are required to take on more responsibilities to prepare themselves financially for their own retirement. Research shows that the financial crisis has created a positive impact by enabling employees to be more aware of their individual responsibility expected of them to prepare for their retirement. The research findings from the AEGON Retirement Readiness Index (ARRI) about increasing personal responsibility reveal that individuals are to a larger extent reacting to the dynamic reality of retirement by accepting the need to continue working beyond the normal retirement age.
However, individuals must be advised to change in how they save for their retirement by taking on greater responsibility for ensuring both their financial and retirement security. Individuals need to understand the amount of retirement savings required and how to ensure those savings meet their lifetime needs. Therefore, people should be aware of their expected retirement benefits from employers, government and extra savings needed to maintain their retirement security.
This creates an opportunity for future retirees to start saving early and save regularly. ARRI reveals that education and valuable financial information are central to ensuring financial and retirement security (EAGON Retirement Readiness Survey 2012).
AEGON Direct & Affinity Marketing Services (ADAMS)-Australia Website:
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