Service Marketing Essays Examples - Free Topics and Samples on Service Marketing

The Service Marketing Plan of SPCA
The paper "The Service Marketing Plan of SPCA" is an amazing example of a case study on marketing. SPCA is a charity organization that started in Hong Kong in the year 1903 as RSPCAHK but became active in 1921. Its purpose is to enhance animal welfare and not only in that region but in entire China. (Orwell, 2005, p. 67). The organization is not a governmental organization therefore; it operates under elected committee members. Its operation funds are attained from public donations, fund-raising, ...
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Service Marketing: The Experience of the Breakdown in Service Provision
The paper "Service Marketing: The Experience of the Breakdown in Service Provision" is a wonderful example of an assignment on marketing. The search for better and satisfactory services has been on the rise over the past decade. The provision of good service guarantees the service provider repeat customers and thus an ever-expanding and loyal customer base (Lusch, Vargo & Obrien 2007, p. 5). Service encounter is thus the service experience from the customer’s own perspective. My encounter ...
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The Effectiveness of Service Marketing in Virgin Atlantic
The paper "The Effectiveness of Service Marketing in Virgin Atlantic" is a great example of a case study on marketing. It is with sheer amazement that I get to stare at the horrifying assorted items that you encountered during your flight on a fateful day. As a customer, you deserve to be angry and irritated at the grueling state of service that was delivered to you in spite of your love for our brand Virgin. I begin by thanking you for being honest and standing out to express your views by being ...
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Service Marketing Plan for Aboriginal Cultural Centre and Keeping Place
The paper "Service Marketing Plan for Aboriginal Cultural Centre and Keeping Place" is a great example of a marketing case study. Service marketing can be described as a type of marketing that concentrates on services of selling. According to Kumari (2004), they can be difficult to put on the market, and their marketing approach is much dissimilar as compared to the products’ approach. These days, a number of companies provide both services and products and have to utilize a mixture of styles. ...
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Adopting Strategies to Ensure That Service Marketing Has Been Applied Effectively
The paper “Adopting Strategies to Ensure That Service Marketing Has Been Applied Effectively" is a delightful variant of case study on marketing. Marketing is a process used by companies to communicate to customers on the value that their products and services consist of. The purpose of selling a service or a product to customers is looked at as an entity that requires marketers first, to identify and forecast preferences of their targeted customers. Sociology outlines that marketing is ...
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Four Encounters in Service Marketing - in a Chinese Restaurant, Car Service Station, Online Shopping, and Rose Valley Resorts
The paper “Four Encounters in Service Marketing - in a Chinese Restaurant, Car Service Station, Online Shopping, and Rose Valley Resorts" is a spectacular example of a case study on marketing. The report has been prepared to illustrate the importance of various models and theories in the field of service marketing. The report through four different encounters highlights the importance of cultural analysis, a three-stage model of service consumption, disconfirmation of expectations model ...
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Reflective and Analytical Dairy of the Experience in a Service Marketing Setting
The paper "Reflective and Analytical Dairy of the Experience in a Service Marketing Setting" is a good example of marketing coursework. In the wee hours of that Friday, the anxiety was unbearable as the whole group woke up to the reality of the day is our best friend’s graduation day. The entire group with the fear of missing space for the celebrations embarked on the best place search. Drove by the previous experience, Emily one of the female friends advocated the Mahiki-Mayfair, London for ...
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Australian Outback - Analysis of the Services Using the 7 Ps of Service Marketing and Customer Service Component of the Business
The paper “Australian Outback - Analysis of the Services Using the 7 Ps of Service Marketing and Customer Service Component of the Business" is a persuading example of a case study on marketing. In the business world today, there is great emphasis on the quality of service a company or rather any business offers. Before an organization kicks off the process of advertising its services or products, Masterson strongly recommends that an inspection be undertaken and a decision arrived at on what ...
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James Hortons Secrets of Sservice Marketing
The paper "James Horton’s Secrets of Service Marketing" is a good example of a marketing essay. Service marketing involves marketing of services to those who need them and it refers to both businesses to the consumer as well as business to business services. This involves marketing of services such as telecommunication services, hospitality services, financial services, professional services such as accounting and health care services. The performance of a service is often time-based and it ...
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Marketing Services
The paper 'Marketing Services' is a perfect example of a Marketing Case Study. Service marketing involves the provision of services by a business or an institution as opposed to tangible goods or products. There exist three key aspects that play a significant role in service marketing. These aspects include the inseparability of a service and its purchase, the intangibility quality of services, and the inherent use of services. These aspects reveal that services and consumption happen simultaneously ...
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The Effect of Service Price Increases on Customer Retention
The paper "The Effect of Service Price Increases on Customer Retention" is a wonderful example of a Marketing Case Study. This is a consultant report audit of the seven Ps of service marketing of the Sazón Espresso coffee shop in Adelaide. It is a Mexican coffee shop. The 7 Ps of service marketing include a promotion, product, people, price, physical evidence/infrastructure, place, and processes. The second part of the report gives the recommendation which needs to be implemented by the Sazón ...
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The Importance of Service Quality and the Evaluation of Meeting Customer Expectations of Hilton Hotel
The paper "The Importance of Service Quality and the Evaluation of Meeting Customer Expectations of Hilton Hotel" is a perfect example of a marketing case study. A service is an economic activity whose consumption is simultaneous to production and it offers added value for example comfort, convenience, amusement and timeliness (Wirtz et al, 262). The nature of service has implications. First, services are intangible, which means that they cannot be stored, displayed or communicated. Secondly, ...
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Small Business Management
Accounting services marketingIntroductionHaving worked in various positions in the accounting service industry for the last eight years, I have acquired a wealth of experience which is sufficient for me to start an accounting services firm. I have noted that most firms in the industry are only offering high end services to their clients while ignoring the lower end market services such as book keeping and tax compliance. They cite low demand and fewer returns as the reasons for failure to offer such ...
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Services Marketing: Case of Inn Restaurant
The paper "Services Marketing: Case of Inn Restaurant" is a great example of a case study on marketing. The service industry is faced with many challenges ranging from competition to quality of services offered. Inn Restaurant is an example of such a business that serves consumers with foods and drinks. Inn Restaurant has been operating for the last ten years and has witnessed an increase in market share. Inn Restaurant has potential fall points, which include servicescape, quality of service and ...
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Service Firm Audit for Intercontinental Hotel Group
The paper "Service Firm Audit for Intercontinental Hotel Group" is a great example of a marketing case study. All economic and industrial activities are mainly categorized as primary, secondary or tertiary activities. Services form an essential part of the economic activities and the world today seems to be dominated by the service sectors. A service can, therefore, be termed as an activity with some elements that are intangible and it involves some interactions with the consumers and as opposed ...
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Royal Restaurant in Australia, Application of ServQual Model
The paper "Royal Restaurant in Australia, Application of ServQual Model " is a perfect example of a marketing case study. With reference to the meeting we had last week I hereby submit the report of the findings from the investigations I did. The report focuses on the issue of customer satisfaction based on an occurrence that happened in the Royal restaurant a few weeks ago. My analysis on the issue of customer satisfaction using the expectations prior to the service encounter including levels of ...
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Service Quality and Customer Satisfaction
The paper "Service Quality and Customer Satisfaction" is a wonderful example of a Marketing Case Study. It is an apparent fact that the contemporary business environment mostly in service marketing is characterized by extensive competition. Under this phenomenon, the creation, maintenance as well as enhancement of long-term consumer relationships is perceived as a foundation of successful performance of any service provider. It has also been revealed that the tendency of any firm to increase the ...
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Improving Market Position of a Service: Virgin Blue Airlines
The paper "Improving Market Position of a Service: Virgin Blue Airlines" is a perfect example of a case study on marketing. Marketing can be defined as an organizational function and a set of processes for communicating, creating, implementing and delivering value to customers and for managing customer-business relationships in a way that will benefit both the organization and the stakeholders involved. Such processes succeed in moving people closer to making a decision to purchase and facilitate ...
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How Useful Is the Marketing Mix Concept in Developing Services Marketing Strategies
The paper "How Useful Is the Marketing Mix Concept in Developing Services Marketing Strategies?" is an outstanding example of an essay on marketing. The term "marketing mix" was popularized after the publication of Neil H. Borden in his 1964 article, The Marketing Mix Concept. The analysis of the concept originally explained ingredients of the same as being pricing, branding, product planning, distribution channels, advertising, promotions, personal selling, packaging, physical handling, display, ...
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Qantas Airline's Strategic Marketing Approach in Its Operations as the Reason for Its Popularity in the Market
The paper “Qantas Airline's Strategic Marketing Approach in Its Operations as the Reason for Its Popularity in the Market" is a forceful example of a case study on marketing. It is evident that the right approach in any firm’s marketing strategy is important in attaining and maintaining a sustainable competitive advantage in the market. This becomes more fundamental when a particular firm is confronted by massive competition in the market which endangers both its short and long-term viability. ...
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