Service Marketing Essays Examples - Free Topics and Samples on Service Marketing

Deconstruct The Traditional (and To Some, Still Current) Customer Perspective Of The Balanced
IntroductionA balance of power between the customers and manufactures has over time been largely weighted to firms producing goods and services. This clearly indicates that consumers appreciated the opportunity rendered to them to purchase new products. Today, the pendulum for the marketing sector has radically shifted to the opposite direction where customers rather than producers hold a number of cards within the purchase transaction. Technological advancement, for instance, has paved way of customer-knowledge ...
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Separating the Creation of a Value into Goods Marketing and Services Marketing
The paper "Separating the Creation of a Value into Goods Marketing and Services Marketing" is a great example of marketing coursework. “There is no reason for services marketing to be a separate area of marketing. All marketing deals with is the creation of value by the organization and the consumption of value by individual consumers. Separating the types of the value creation process is just adding an unnecessary layer of complexity to a simple process.” Introduction While services ...
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Exploring the Marketing Strategy of Kotak Mahindra Bank
The paper “Exploring the Marketing Strategy of Kotak Mahindra Bank" is a forceful example of a term paper on marketing. The vast population in the Asia Pacific, the peoples’ high saving rates and the massive economic growth has contributed greatly to the rise of the banking institution in this region. These factors have provided major growth opportunities for banks and hence explaining the massive rise in retail lending institutions. However, in order to utilize these growth opportunities, ...
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Southwest Airlines Marketing Strategies
The paper "Southwest Airlines Marketing Strategies" is an outstanding example of a business plan. Marketing is important for the survival of any organization. Even though marketing can at times inflict high costs on the organization, it establishes a major role in the long-term success of the business. Southwest airlines seek to expand its market and are considering Australia as a potential destination. This report analyses the company’s profile, the industry, market analysis, competitor analysis, ...
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The Industrial Marketing and Purchasing
The paper "The Industrial Marketing and Purchasing" is a wonderful example of a Marketing Case Study. Despite the major steps businesses are making in realizing their goals, it is still clear that a customer is the core focus of any business. This is because the sustainability of the business is greatly dependent on the customer base it enjoys and the ability to serve customer needs in a more efficient and satisfactorily way. To be in a better position to meet the customer demands, it starts with ...
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Summary
September 10, Summary: “Fully Training Your Food and Beverage Staff While Reducing Turnover” The article en d“Fully Training Your Food and Beverage Staff WhileReducing Turnover” written by Craig Pendleton disclosed relevant information, specifically common issues and concerns that besiege the food and beverage (F&B) department within a casino-based industry. The common problems that were revealed included: (1) the nature of the food and beverage sector being categorized more as service-focused, ...
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AEGON Direct & Affinity Marketing Services
The paper "AEGON Direct & Affinity Marketing Services " is a great example of a marketing case study. Marketing and management of services create issues and challenges that are not necessarily faced by companies that deal in the manufacturing and packaging of goods. The result of a particular service is often intangible. However, the process of offering such a service is considered to be important than the final result of itself. Most companies want to be uniquely identified or become agile ...
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Service Failure and Recovery
The paper “Service Failure and Recovery” is a forceful example of the annotated bibliography on human resources. Bejou & Palmer (1998) in their study explores the effects of service failures in regard to relationship breakdown in the context of the seller-buyer relationship lifecycle. Bejou & Palmer (1998) in their study highlights the fact that the consequences of service failure on any particular consumer are dependent on the duration of the existing relationship between the ...
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Service Quality at Remington Hotel
The paper "Service Quality at Remington Hotel" is a great example of a Management Case Study. This is a report on a two-day customer and hotel interaction that took place in the Remington Hotel. The hotel representative was a new employee who was planning to improve the services at the hotel by implementing new ideas with a background of experience. The report focuses on answering the study questions. The examples of service quality gaps identified for the case study. The service quality gaps are ...
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Service Blueprint in the Airline Industry
The paper "Service Blueprint in the Airline Industry" is a great example of a marketing assignment. A service blueprint is a tool that can help in solving problems in service provision and identify the point of failure (Pearce & Barbier, 2000). The service blueprint is simple which enables the stakeholders and employees to learn and utilise it (Kerner & Crawford, 2000). There are five main components in service blueprint which are; customer actions, visible/ invisible contacts, support ...
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Customer Processes in Business-To-Business Service Transactions
The paper "Customer Processes in Business-To-Business Service Transactions" is an inspiring example of an essay on marketing. Organizational success is influenced by many and differentiated factors, among them employees and customers. Human resources drive organizational operations for the purpose of meeting market demands and satisfying an organization’s clientele. In order to satisfy the consumers, firms have to identify, understand, and provide for the needs, interests, tastes, and preferences ...
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Customer Neuroscience - Hope
HOPE IN CONSUMER NEUROSCIENCE Consumer Neuroscience marks the advent of a completely new era in the area of consumer buying behavior and product/service marketing. Research has proven that roughly 90% of customer buying behavior is unconscious and consumers can’t explain their preferences. (Lindstorm, 2008) Most of the conventional marketing research methods only probe into the conscious part of our brains. They find out what consumers ‘think’ they want, whereas Neuromarketing helps to find out ...
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3rd Individual Plan
Individual Plan Current system and practices Unilever has two main sourcing practices for active and passive candi s. This is either internal or external sourcing. However, the sourcing method to use depends on the job position. For job promotion, we use internal sourcing. This is where the candidate selection comes fro the organization. The HR department is responsible for candidate filing, and final selection lies on the management. In sourcing for new ground level employees, external sourcing ...
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Marketing of Service Product: Case of Nyali Beach Hotel in Mombasa Kenya
The paper "Marketing of Service Product: Case of Nyali Beach Hotel in Mombasa Kenya" is a brilliant example of a case study on marketing. While studying marketing many authors have mentioned the application of 4 P’s that represent pricing, place, product, and promotion. The necessity to study the 4 P’s is for the purpose of implementing marketing plans in businesses. The P of pricing analyses all the issues that touch on costing and the eventual prices that consumers buy products or services. ...
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Virgin Mobile, McDonalds Australia, National Australian Bank
In general, the paper "Virgin Mobile, McDonalds Australia, National Australian Bank" is a perfect example of a marketing case study. Services are undoubtedly integral in any economy today. It’s also true that services have become the fastest-growing component of international trade (Lovelock et al, 2011). According to Shemtob (2013), the Australian service sector as per July 2013 represented almost 705 of the country’s Gross Domestic Product. Successes of this industry in Australia ...
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Marketing Mix and Invisional Hosting Ltd in Achieving Its Marketing Plan in the Industry
The paper "Marketing Mix and Invisional Hosting Ltd in Achieving Its Marketing Plan in the Industry" is a good example of a case study on marketing. The writer hereby commissions the work for grading in the department as part of my academic work. The work is also authorized for use by other interested parties such as Invisional Web Hosting Company for implementation to achieve business’ marketing goals. The report is a marketing plan which clearly outlines the measures to be put in place ...
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Hayashi Japanese estaurant at Applecross Perth - Services Marketing
The paper "Hayashi Japanese restaurant at Applecross Perth - Services Marketing" is a good example of a marketing case study. Marketing is very essential for improved performance of a business entity. In the hospitality industry, marketing allows a business to attract many customers. In addition, marketing the services offered enhances increased sales from the business. Marketing also allows a business entity to create awareness of its products to potential customers. Marketing also influences ...
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Target Market for Royal Mail Hotel
The paper "Target Market for Royal Mail Hotel" is a perfect example of a case study on marketing. The success of a service provider is largely dependent on the manner customer satisfaction can be ensured through the services. An organization being able to work on the 7P’s of marketing which includes price, product, place, promotion, people, process and physical evidence are able to bring a change in the style of working and ensure long term success of the business. This report aims at analyzing ...
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Honda and Tactical Integrated Marketing Plan
The paper "Honda and Tactical Integrated Marketing Plan" is a great example of a Marketing Business Plan. The Honda Motor Company was first started in Japan making it a Japanese public and multinational corporation. Since the year 1959, Honda has been the biggest manufacture of a motorcycle in the whole world. It has also been ranked as the largest manufacturer of the internal combustion engines in terms of the volume because it produces over 14million each year of the internal combustion engines. ...
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Service Encounter and Its Impact on Experiential Value, Service Quality and Customer Satisfaction
The paper "Service Encounter and Its Impact on Experiential Value, Service Quality and Customer Satisfaction" is a great example of a marketing essay. The reality of the massive and complexity of human demands and preferences clearly proves the embryonic nature of any business. What is new today could be archaic or obsolete in a few months with ever-changing needs, and potential never thought of years back, is fully integrated now (Stenseng 2012). Thus, it necessitates future businesses to be ...
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