Essays on How Marketing Managers Use Market Segmentation Case Study

Download full paperFile format: .doc, available for editing

The paper "How Marketing Managers Use Market Segmentation" is a great example of a Marketing Case Study. The purpose of this report is to provide the perception of the Coops’ café regarding its operations and internal environment in addressing the demands and expectations of the consumers. One of the major findings of this report is the influence of social marketing techniques such as Facebook in the maximization of the image and reputation of the firm, as well as enhancing the coverage of the café in the highly competitive industry.

Secondly, the employees of this café engage in the production of quality coffee while creating a friendly environment for the achievement of the goals and targets at the end of the fiscal period. Similarly, the café adopts an effective pricing mechanism such as the utilization of regular discounts in accordance with the quantity of the products under procurement. In spite of these elements, it is valuable to note that the report did identify the areas for improvement regarding the operations and transactions of the organizations. For instance, it is valuable for the institution to consider transforming its chairs and tables to enhance flexibility and comfort in the transactions and consumption of the products and services from the café .

Moreover, it is critical for the institution to consider maximization of the technological advancements such as Wi-Fi to create a memorable experience for the consumers. These developments will enable the firm to maximize the image while engaging in the transaction of quality products in accordance with the demands and expectations of the consumers in the market and industry of operation. The purpose of this report is to provide the perception of the Coops’ café regarding its operations and internal environment in addressing the demands and expectations of the consumers.

From this perspective, the report covers the situational analysis in which it incorporates the assessment of the market, segmentation, and strategies in addressing or satisfying the needs and wants of the target audiences. Similarly, the report integrates the 7Ps in the assessment of the internal environment, thus, the platform for the examination of the relationship between these elements in the maximization of the profit levels and revenues at the end of each fiscal period. Situation Analysis Brief Description of the ‘ Live Case’ The focus has been on the assessment of The Coop Espresso Bar, which focuses on the provision or production of diverse coffees in accordance with the demands and expectations of the target audiences.

I did visit the bar on Thursday afternoon at 2 O’ clock on April 7, 2016. The café exists in the Eagle St, Brisbane City. The physical position is essential in enabling the firm to achieve the goals and targets with reference to maximization of the image while reducing the costs of operations.

The café engages in the production of several kinds of coffee, thus, the tendency to experience increased traffic on a daily basis. Marketing Environment The institution engages in the production of diverse kinds of coffee, thus, the platform for the maximization of the revenues and profit levels at the end of each fiscal period. On the other hand, the company tends to experience competition from other operators in the industry. In this context, it is valuable to note that the café uses the concept of quality to substantiate the prices it charges for the consumers in the market and industry of operation.

References

Behera, M. (2008). The 7Ps of Marketing Mix. Retrieved November, 16.

Cross, J. C., Belich, T. J., & Rudelius, W. (2015). How marketing managers use market segmentation: an exploratory study. In Proceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference (pp. 531-536). Springer International Publishing.

Hassan, S. S., & Craft, S. (2012). Examining world market segmentation and brand positioning strategies. Journal of Consumer marketing, 29(5), 344-356.

Hollensen, S. (2015). Marketing management: A relationship approach. Pearson Education.

Ivy, J. (2008). A new higher education marketing mix: the 7Ps for MBA marketing. International Journal of educational management, 22(4), 288-299.

Maringe, F. (2006). University and course choice: Implications for positioning, recruitment and marketing. International Journal of Educational Management, 20(6), 466-479.

Oly Ndubisi, N. (2007). Relationship marketing and customer loyalty. Marketing intelligence & planning, 25(1), 98-106.

Wedel, M., & Kamakura, W. A. (2012). Market segmentation: Conceptual and methodological foundations (Vol. 8). Springer Science & Business Media.

Download full paperFile format: .doc, available for editing
Contact Us