The paper "Hayashi Japanese restaurant at Applecross Perth - Services Marketing" is a good example of a marketing case study. Marketing is very essential for improved performance of a business entity. In the hospitality industry, marketing allows a business to attract many customers. In addition, marketing the services offered enhances increased sales from the business. Marketing also allows a business entity to create awareness of its products to potential customers. Marketing also influences the decision-making of the potential customers regarding the need for purchasing the goods or paying for the services offered.
Hayashi Japanese restaurant at Applecross Perth is a business, which offers its products to diverse customers. This report seeks to identify the impact of service marketing in the restaurant. Additionally, the report identifies the effective marketing strategic input to be applied in the restaurant. The service product Identify the client firm’ s core service The core service of Hayashi – preparing food and serving customers Hayashi Japanese restaurant at Applecross Perth being a Japanese restaurant offers Japanese foods and drinks despite being operated in Perth, WA. Australia. The restaurant offers variety and delicious foods to its customers.
It offers a vegetarian option and a gluten-free option. There are different types of foods prepared by the restaurant depending on the customer’ s interest and the time of the day, as well as the availability of the foods in the restaurant. Examples of the foods prepared in the restaurant are; tataki, ‘ soft shell crab, miso soup, and sliced beef among many. The restaurant serves the main foods with contents like spring onion, sauce, garlic, ginger, and fruit salad. The restaurant menu contains different foods and how they are served, as well as the combination of the foods.
There are also drinks like coffee, juice, for instance, the cocktail juice and sodas among others. The restaurant serves customers in different occasions, such as Christmas party, anniversary or birthday, business dinner and lunch. There are other services like accommodation, events, and travel among others. Classify the service in term of Tangible and intangible goods of Hayashi – tangible like meal and intangible elements like service, hospitality These services of the restaurant can be classified in the form of tangible and intangible products. Tangible products include meals and drinks.
There are also intangible products like the hospitality services offered during different occasions and events, such as birthday, and holiday parties. High or low Contact – a place of service (high contact), takeaways order (less contact) The restaurant experiences high contact with the customers who seek for the products from the restaurant rooms. Majority of customers purchase the foods and eat them from the restaurant rooms or the specific place of service. On the other hand, the restaurant receives some takeaway orders, but they can be classified to be of less contact. Customization vs.
standardized – customization request by the customers, standardized the service process. There is the practice of customization of the services offered to the restaurant and this s according to specifications placed by the customers. The Hayashi customers make specifications of the products they wish to get from the restaurant, such as the foods and the services. In addition, Hayashi restaurant offers some standardized services according to the restaurant’ s service offering process. All the services of the restaurant are of a high standard, thus making the restaurant to attract as many customers as possible to its products.
BibliographyAnonymous. Hayashi Japanese Restaurant. (2015). Retrieved from; http://www.hayashi.com.au/