The paper "Sustainable Market for Juice Plus Shop" is a perfect example of a marketing case study. Beverages the world over are taken by people from all walks of life at various functions whether formal or informal. Fruit juice specifically is recommended with every meal due to its nutritious value to the human body. The juice is consumed by the masses in restaurants, cafes, hotels, recreational facilities just to name but a few. Thus, there is a sustainable market for fruit juice. 1.1 New Juice Recipes There are a number of companies and shops serving different flavors and recipes of juice and to be able to establish a sustainable business and brand, Juice Plus has invested both intellectual and financial resources in creating new and uniques juice formulas. Juice Plus has focused on formulas that are of nutritious value to customers blended from fresh fruits with no additives.
In order to have a wider reach, Juice Plus has developed formulas with different flavors so as to avail a favorite flavor for everyone. 1.2 Juice Plus Shop Juice Plus has set out to operate a Juice Shop that will act as the manufacturing base of the Juice Plus recipes as well as packaging center.
Not only will Juice Plus operate this single outlet but engage existing food courts and restaurants in retailing these wonderful formulas to the wider market. Juice Plus juices will be kept chilled once manufactured and served either chilled or at room temperature. Chilling will be a core part of the manufacturing, storage and preservation of Juice Plus as there will be no artificial preservatives to the formulas. 2.0 Business Model A business model clearly defines how a business is managed and handled by both debtors and creditors.
It may also determine the type of financing that the business may be able to attract as well as its relation with the owners or otherwise shareholders. There are different types of business entities with most businesses using the sole proprietorship, partnership or company model.
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