Shanghai Disneyland Roller Coaster - Case Study Example

Shanghai Disneyland Roller Coaster Contents Contents 1. Executive Summary 2 2. Background 3 3. Overall Aim and Purpose 5 4. Project Objectives 7 5. Project Outcomes 9 Excess waiting time in any leisure or entertainment zone is normally a pressing issue among customers. Any business keen about the welfare of its customers will always consider customer waiting time as an important issue that need an attention in a business operation. Shanghai Disneyland Resort is one of the modern businesses in the entertainment and hospitality industry that needs to consider the issue of customer waiting time in its business operations. Since the grand opening of Shanghai Disneyland Resort last summer, the owners have publicly revealed that the response from their guests to the attractions and entertainment sectors has been overwhelming. However, the cue time has been excessively long and most of the customers have started lamenting this issue, which seems to be a growing trend of late. This project is meant to bring solution to the existing queuing time problem at the Shanghai Disneyland Roller Coaster. 18 Reference: 20 1. Executive Summary The project proposal is prepared for Shanghai Disneyland Roller Coaster and has it acts as the first step for the success of the roller coaster project. The main objective of the project is to build an amusement park for the Shang Hai government and increase the economy of the government by attracting more number of foreign visitors. The project can help the government to improve the local economy and increase the standard of living of the local community. The project plan is developed after a market analysis on its major competitors and the requirement of the user and. The background of the project is analyzed for finding the requirement and propose the appropriate ride that can be implemented in the fairground for taking the park in the leading market position. The stakeholders involved in the project is also analyzed for analyzing the requirement and find the cost and the time that would be allocated for the development of the project. The budget allocated for the project development is 22.4 billion and it is required to be completed within this allocated budget. The different risk associated with the development of the project is also analyzed for finding the potential impact of the risk for the development of the project. The safety issues of the roller coaster program is analyzed and they are mitigated with the creation of a risk management plan. Also, visitors can use their electron equipment (smart phone) application booking their amusement facilities 2. Background The project is developed for Shang Hai and the main aim of the project is to develop an amusement park for the Shang Hai government. The park should have a rides and entertainment for all age groups and it should attract local and foreign visitors. The Project is developed at a share of 54% for the Shang Hai government and 43% for the Walt Disney. The local economy is required to be improved with the development of the project. The main attraction of the park is the rollercoaster and it should be unique to attract visitors from foreign country. The proposed budget for the development of the project is 22.4 billion and the cost of the project is required to be recovered within tenure of 10 years. The resources required for the successful development of the project is required to be analyzed and a project schedule is required to be prepared by involving the stakeholders associated with the project. Problem/opportunities The Chinese are one of the world's most populous people. Hence, when people go to entertainment place need queue. In Shanghai Disney, many people will spend more time to queue in exciting project, especially the roller coaster. Through people wait for long time to queue, people will be lead to give up or unhappy. The roller coaster lack examines of safety; hence, the roller coaster will appear dangerous thing. Outline of Project In order to allow more visitors to play the roller coaster, visitors can use their smart phone application booking amusement facilities, so that not only can reduce the queuing time and in the exhibition venues to enjoy unlimited recreational facilities. In addition to reducing queuing time, the project's safety and periodic inspection program is included in the project development project, providing an effective solution for project development and avoiding project contingencies as well as ensure people's safety. 3. Overall Aim and Purpose Project Scope: The fairground of the Shang Hai amusement park needs modification for attracting more number of visitors and gain more profit from it. The deployment of the roller coaster in the fairground would attract more number of visitors and the project is required to be developed in large scale to take the leading position in the amusement park industry. The deployment of large roller coaster will increase the speed of visitors and ensure the safety of visitors. The deployment of the roller coaster can help the Shanghai government to improve the economy and the safety of tourists in the future. Limitations/ Exclusion from the Project: The creation of a user manual for the riders is important for the project but it can be developed after the successful development of the project. It can be excluded from the current project development phase and can be added later for decrease the development time and cost. The skills and knowledge of the staffs regarding the project development also acts as a limitation of the project but they can be provided with proper training to handle the project development. Assumptions It is assumed that the designated timeline is enough for the successful development of the project. The resources required for the development of the project would be available on time and the project manage can handle the employees and resources efficiently. It also assumed that the project manager would use a proper communication plan for communicating with the external or internal stakeholders associated with the project and have a good leading skill for motivating the team members for developing the project in the long term. Aims The main aim of the development of the Shang Hai Disneyland Roller Coaster project are as follows: To develop the long term local economy by engaging the local people in different job role at the Roller Coaster. Become the leading, best known and best entertainment provider in China, seize the opportunity of the entertainment supplier market and become the basic and main objective of Shanghai's economic and social development. To attract more number of foreign and local tourist in the coming years to increase its business as well as improve benefit in the future. Main purpose The main purpose of the project are as follows: • Be socially and environmentally responsible and make efficient use of environmental resources to prepare for Disney's future environmental development. • Building a roller coaster for Shanghai Disney will have a good development and impact on the market share of each year as well as improve benefit. • The roller coaster is a stimulating item that attracts many people's attention. In order to the roller coaster can gain the benefit from the park, and increase market share for the development of roller coaster is also essential in the future. • Create roller coasters for domestic and foreign tourists, as well as remember this place, so that visitors remember. 4. Project Objectives As we all know SMART objectives is famous theory, there are five part in this theory. Specific, measurable, attainable, realistic and timely. Specific means clear basic knowledge of the project and have clear defined. Measurable is know the goal how far can finish it, contract with stakeholders what is the goals will be. Realistic is use resources, knowledge think that can realistic in the future. Timely means have an enough time finish the goal (Lawlor 2012, p. 259). SMART objectives are very good for building a project. Because the use of this SMART goal, project manager can make the target will be very clear and can be completed within the specified time. There are four SMART objectives of the project for developing the Shanghai Disneyland roller coaster plan are as follows: Specific parts can be used in Disneyland to build the authority of the roller coaster, to change the layout of the plan, the implementation of new recreational facilities, attract more customers, and according to customer needs for customer service. In addition, in the specific part, an electronic system has been developed to record all records of employees and employees assigned to the project and to improve the efficiency of the project. In the queuing of the roller coaster, visitors need to develop a smartphone application to manage the queue and buy tickets and coupons online and create a good customer relationship. The realistic part can set up a safety protection plan so that visitors can have a good safety measure in the roller coaster to ensure the safety and property of the visitors. In timely part, the roller coaster project is required to be developed according to the project schedule. As well as within the cost and time estimated from the project schedule. Roller coaster need to provide enough time and quality for visitors. Measurable part in project management can measure how far can finish roller coaster. Sometimes, staff need to measure the speed of roller coaster for the tourists which is the highest risk. 5. Project Outcomes The CEO of the Disney needs to build a big fairy ground in Shanghai and for this a project management plan is required to be created which consists of the assigning of resources to the tasks and creation of the budget proposal plan. A project priority matrix is required to be created and it is required to be created before preparation of the project planning. For preparation of the project plan a top down estimation technique is followed and the major task are identified. Build a project can use outsourcing. Outsourcing is the transfer of internal processes and related decision-making rights to external suppliers (Antonio, Ramos 2012, p. 70). The fortification of the thrill ride structure is outsourced to the outsourcing of the structure is useful to move obligations to the usage group. Since, the execution group is experienced; in this manner, there are low odds of hazard event. Outsourcing ought to lessen the operation and enrollment cost of the association as it diminishes to contract people in-house. The communication management is also important for managing and outsourcing. Lock (2012, p. 152) notes that the project manager is the project center, and the contract matrix is seen as the primary point of contact between the various departments of the organization. As a result, the project manager is not only a key player in keeping the project track, but also reporting progress and costs to the customer. This means that the project manager must set up for the collection and coordination of the progress and cost information of the project organization. List of specific outcomes The list of specific outcomes that are expected after the development of the project are as follows: The government needs to order a re-safety check on the Shanghai Disneyland roller coaster. One of main attractions of the Disneyland Fairground is the Rock Roller Coaster, and it is required to be free from any types of potential and technical faults. To avoid accidents. The person responsible for the safe work must completely solve the problems that may arise from the roller coaster to ensure public safety. It is important for visitors. Through the outsourcing can reduce costs, decrease operating costs. And improve quality, focus on human resources. Also, improve visitors to the roller coaster project recognition. Give visitors a good security environment in area of roller coaster. Through the survey can know the needs of customers and the project recommendations. The survey can achieve the results of customer satisfaction. Identification of the potential faults that exist in Sky Rock Roller Coaster is also a key factor for the successful development of the project. The first and foremost objective with the project is being conducted is the identification of the faults that exist in the Roller Coaster that has currently been installed in the Shanghai Disney fairground Roller Coaster, such that the solutions to the same can be devised. This is essential so as to ensure that no mishaps occur in the park. Development of new architectural design and framework for rectification of the faults identified in the design of the roller coaster is important for the success of the project. Once the existing faults have been identified the project team should emphasize on the process of developing new plans that can be utilized for rectifying the faults. Developing the roller coaster project according to the government rules and regulation for avoiding legal infringement notices. The Roller Coaster should finally be redeveloped in accordance to the plans developed, thus meeting the regulations of Government Safety Regulation Board. The different rules and regulations associated with the development of the project is required to be analyzed for aligning the development process with it. Outcome The Main Scope and Expectations The scope of the project focuses on three main ideas that need an effective implementation to reduce queuing and waiting time at the premise. The first idea is structural where the expansion of the fairground to allow more accommodation will be the core idea. The second idea is an implementation of technological and innovative techniques to reduce the huge queues and waiting time at the premise. The third idea is the implementation of a trained security workforce with the most desired levels of crime intelligence and rapid response tactics. As the population of the guests continues to overwhelm the Roller Coaster entertainment premise, the fairground of the Shanghai amusement park needs modification for attracting more number of visitors and gain more profit from it. The deployment of the roller coaster in the fairground would attract more number of visitors and the project is required to be developed in large scale to take the leading position in the amusement park industry. The deployment of larger fairground for roller coaster will increase the speed of visitors and ensure the safety of visitors as overcrowding will have reduced significantly. Apart from restructuring the fairground to enhance accommodation, reduce the queues and reduce wait time, Disneyland Shanghai Resort must consider implementing technological systems that can enhance crowd monitoring, security surveillance and security checks at the premise. Technological devices such as security and intelligent CCTV surveillance services can be important in increasing surveillance around the premise. Advanced devices such as the Magnetometers and X-rays can be used for screening at checkpoints and entrances. Researchers have also discovered that slow service times prevent the quick movement of queues in a business premise (Lin, Xia & Bei 2014). The third and most important idea that will be implemented in the project is the hiring of qualified staff to meet the demands of the growing population. This project seeks to encourage the company to increase the number of skilled surveillance and security employees to guard the premise and ease the queues. The deployment of the roller coaster can help the Shanghai Resort to improve queue and crowd management for the safety of tourists who will be visiting the premise. The outcomes expected in this project primarily involve a complete section of the proposed areas of construction. This means that the project manager must set up for the collection and coordination of the progress and cost information of the project organization. At the end of this project, the implementers expect to see an improved fairground with installed security and surveillance systems for the purpose of improving the queuing time, reducing the customer wait time, and reducing the service wait time. Time waiting should decline by at least 35%, overcrowding should reduce by approximately 25% and queuing time should reduce to about 15% of the present rate. Approach and Methodology Scheduling Phase The project developers should ensure that they have created a reliable schedule in which they can rely in the actual implementation of the project. First, the project managers will agree on the core ideas of the project and the timeline that the project will use to implement the expected goals. Distribute the schedule to the members involved in the project management. Present the proposed schedule to the stakeholders and especially the top management for endorsement and acceptance. The project will have six months of implementation. In that case, the first month will involve conducting needs assessment study of the place to determine the main aspects of the project and what is most needed. The second month will involve setting and presenting the Strategic Plan. The third month will entail meeting the stakeholders of the premise to discuss the project proposal and determine the ways of funding it. The fourth month will involve discussing and implementing the budget to determine if it deserves an attention. The fifth month will entail sourcing for the experts for implementation purposes. The last month will entail assessment, evaluation and launching of the project. (See Appendix 1: Gantt chat). Project Organization and Accountability The project will be managed by 7 individuals that the company will have selected depending on their performance merit on the different areas of interest. There will be 8 departments designed for the implementation of this project. The following table shows each of the departments, their leaders’ names, and the specific responsibilities assigned to them. The Department/Leader Name Key Duties and Responsibilities Project Coordinator Mr. Johnston Monitoring how goals are being achieved. Directing and coordinating project work, assigning tasks, allocating resources, monitoring schedules, maintenance of project documentation, plans or reports. Delegate duties to assistant PC. Ass. Project Coordinator Mrs. Stewart Perform similar duties of the project administrator in his/ her absence. Perform delegated duties Finance Manager Mrs. Davis Manage all the financial activities of the project. Prepare comprehensive financial models for various projects, work with project teams to ensure timely compliance of the project and coordinate the drawdown/repayment formalities for debt facilities, and support senior official on crucial project financial issues. Procurement Officer Mr. Jackson Organizing and managing the procurement process for all the projects stated in the plan. Ensuring that the process of procurement is in tandem with the company rules, regulations, standards, and even, the premise requirements. Construction Engineer Mr. Edward Work together with the Coordinator to prepare a plan that consists of the actual steps required, and then calculate the costs of the material and personnel needed to complete the project. Ensure the project is of the expected standards, and that it is within the stipulated rules and regulations. Monitor the construction team until completion. Chief IT Manager Mr. Ferguson Coordinate and organize the expected IT systems. Cooperate with the procurement officers to ensure that the IT systems purchased are of the expected quality, standards and estimated costs. Monitoring & Evaluation Mr. Alex The department will be special team designated for the monitoring and evaluation of the project from its moment of initiation to the end. The team will work very closely to ensure that the project meets the stipulated goals, is delivered within the projected budget and timeline. Work Breakdown Structure Resources The project will require various resources for its completion. In that regard, this section gives a breakdown of the financial, human and physical resources needed for the accomplishment of the project. In terms of financial resources, we estimate that the project may need approximately 3.2M USD for its competition. This amount is estimated and the cost may exceed or even appear less depending on the external issues of economy, such as the changes in the custom duties, levies, business expenses, product prices and transport costs. This estimate is given because the project will run in an estimated period of 6 months. Therefore, a number of issues related to financial changes are expected, as the company cannot influence these external financial issues. For human capital, the company needs to hire experts from within and outside the organization. After the construction department and the construction engineer has estimated the cost of the construction equipment and the people who will be involved in the project, the company will be able to understand the number of workers who will be engaged in the construction of the project. Outside the construction idea, the company will hire security experts; employ more members of the security team and other players in the project. In terms of physical resources, there are numerous items needed by the project. A full kit of construction material that will be recommended by the construction engineer is needed. On top of this requirement, technological devices such as security and intelligent CCTV surveillance services can be important in increasing surveillance around the premise. Advanced devices such as the Magnetometers and X-rays can be used for screening at checkpoints and entrances. Risks The first potential risk is financial expenditure-Expanding a section of the fairground may force the management of the Disneyland to overspend on the project and cause severe financial setbacks to other processes of the business. Regardless, the project would make enough financial projections during the project initiation period. Risk of Destructing the Business Activities-The next potential risk associated with the implementation of the project is the destruction of the business activity. Some customers may feel uncomfortable to visit the premise while the reconstruction is underway. A special gateway will be provided and the management will ensure that the construction does not alter the visits. Risk of Undocumented Costs-projects done in a hasty process to meet the new demands of a business sometimes may cost more that the projected budget. However, the project managers should ensure that the project is implemented in a manner that the aims and purpose, and the urge for completing the project do not contradict with the company’s financial ethics. Risks of Getting Low Quality Devices-Imitations have become very common and for people to ensure that the items purchased are meeting the expected standards of quality, it is important for firms to structure ways of getting the procurement done. Purchasing technological devices is risky and China is flooded with fake and real companies. Disneyland Roller Coaster Managers should rely on a competent procurement team to purchase the required items. Recommendations/Conclusions Excess waiting time in any leisure or entertainment zone is normally a pressing issue among customers. Any business keen about the welfare of its customers will always consider customer waiting time as an important issue that need an attention in a business operation. Shanghai Disneyland Resort is one of the modern businesses in the entertainment and hospitality industry that needs to consider the issue of customer waiting time in its business operations. Since the grand opening of Shanghai Disneyland Resort last summer, the owners have publicly revealed that the response from their guests to the attractions and entertainment sectors has been overwhelming. However, the cue time has been excessively long and most of the customers have started lamenting this issue, which seems to be a growing trend of late. This project is meant to bring solution to the existing queuing time problem at the Shanghai Disneyland Roller Coaster. Recommendations In recommendation, projects are managed by coordinated teams that are guided by a single aim and some specific project objectives that are essential for the completion of a project. The project needs maximum cooperation from both the exiting staff and the staff that will be hired temporarily to deliver the goals of this project. Cooperation is the most crucial aspect in the achievement of goals and objectives whether in a company or a short-moment project. Project monitoring and evaluation is a must. Perhaps the most important section of the project is monitoring and evaluation. In project management, some projects may fall short of the expectations because the entire process of the project was not monitored until the completion time. Proper monitoring and evaluation of the project enables companies to achieve maximum efficiencies from the projects expected. Reference: Antonio, MV, Ramos, MM 2012, Outsourcing Operations in Project Management Offices: The Reality of Brazilian Companies, Project Management Journal, vol.43, no. 2, pp.68-83. Lawlor, KB 2012, Smart goals: How the application of smart goals can contribute to achievement of student learning outcomes, Developments in Business Simulation and Experiential Learning, 39. Lock, MD 2012, Project Management in Construction, Gower Publishing Ltd, Burlington. Read More