The paper "Shoes of Prey - Market Background" is an outstanding example of a marketing case study. Organizational performance and competitive strategies form a basis for Increase Corporation and existence in the market. In this regard, organizations operating in the global platform increase their performance and effectiveness by the day through increased market efficiencies. However, it is imperative for organizations to conduct internal and external environmental analysis on their systems to establish appropriate market structures for increased efficiency (Sama and Shoaf, 2008, p. 42). This report evaluates the Shoes of Prey organizational internal and external structures analysis. Market Background An organization's background is an imperative organizational component in strategic planning.
As such, an analysis of organizational marketing background reveals the historical perception and performance of the respective organizations. In this regard, the analysis reveals that it is imperative for organizations to develop strategies to allow for forecasting analysis and efficiency. A marketing background analysis reveals that the organization has over the years adopted a liberal approach to marketing. In this case, the organization applies a blend of both traditional and modern social marketing tools and strategies.
On one hand, the organization relies on print media and other formal marketing approaches to market and promote its products. In this regard, the approach reaches out to the large customer base hedged on the traditional marketing channels. The traditional marketing channels possess an increased number of customers as compared to the online platform. Merrilees (2001, p. 178) conducted a study to evaluate the rationale for the retention and use of the traditional marketing channels and approaches in organizations despite the emergence of new online marketing tools.
In the analysis, the study established that traditional marketing approaches allow for increased customer base access.
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