Essays on Short Answer Assessment Assignment

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The paper "Short Answer Assessment" is an impressive example of a Business assignment. The TV commercial for Budweiser USA titled ‘ Puppy Love’ has a strong emotional appeal (Schoultz, 2014, p. 1). The commercial focuses on illustrating how a puppy is a best friend to its owner. This generates a positive emotional appeal with the audience. Audiences can relate to the love shared between the puppy and its owner.   Moreover, the advert also features emotional music that focuses on highlighting emotions. The basic message in this commercial is that it is always nice or good to have your best friend by you always.

Friendship is used as the main emotional appeal in the commercial, thus making a distinctive argument for buying the product. Q2 An example of a fallacy in an advertisement is the message offered in Hilary Clinton’ s presidential campaign. The campaign claimed that Hilary was qualified to become president since her husband was president at one time (Rubin, 2013, p. 1). This has no logical connection and presents irrelevant issues that can be defined as red herring. Q3 Gordon Elliot: Good Morning Australia Talk Show.

I would like to know Gordon’ s life in school. Non-verbal communication: wearing an expensive formal suit. Gordon has a sense of humor based on his facial expression. He also pats and greets his guests firmly. The tone of his voice is vibrant, sharp, and respectful. Results from polygraph tests are controversial with evidence illustrating they can be reliable or not. Polygraph test results can be useful when the person being asked questions is in a balanced psychological position (Royo, 2011, p. 1). However, a dishonest person may be calm during the test, which would mean that they can tell lies.

Its admissibility is also controversial since not all situations or results can help to acquire the intended results. Q4 Time is very important in my work as well as my studies. Being confident and positive in life is truly important to me. No, the list did not match. I guess I am not spending time on what is truly important to me.


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Schoultz, M., 2014. 8 Awesome Commercials That Employ Emotional Appeal. [online] Digital Spark Marketing. Available at: [Accessed 18 Jul. 2015].

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