Essays on Importance of Good Marketing Strategy Case Study

Download full paperFile format: .doc, available for editing

The paper "Importance of Good Marketing Strategy" is a good example of a marketing case study. Product: the company focuses mainly on electrical and electronics products. Some of the notable products mentioned by the case include; Siemens toasters, train, traffic lights and, MRI scan. Overall, the firm manufactures products relating to the following business sectors within the United Kingdom; ICT, energy, healthcare, financial services, and lighting amongst others. Price: it is noted that prices for different Siemens’ related products embrace different strategies especially because of the differences witnessed in currency fluctuations. While it is easier to get cheaper Siemens supplies, the suppliers might not likely enjoy the great length of expertise and high levels of services. Promotion: is the way for which products are marketed within the global consumer platforms.

It is established that Siemens has a higher capacity to engage in media and broadcasting. A perfect example is the core competency the firm shares with BBC on a 10-years deal. Subsequently, in a bid to uplift their respective standards of service, Siemens engages in the employment of on-site contract managers in order to take care of customer-based relationships as well as technologies set in place.

The effective customer relationship technique ensures that each of these customers’ immediate needs is uniquely handled at any given moment in time so that solutions are customized at all times. Place: Siemens operates in more than 190 countries across the globe but has a main headquarter in Germany where strategic decisions are conducted and implemented. In the United Kingdom, the company boasts of another major headquarter with more than 100 offices. It is noted that there are approximately 30 businesses within the firm in the UK and the figure is still increasing with due timeProduct PositioningThis is another significant element of the marketing plan that Siemens has employed extensively with the aim of establishing the perfect way of communicating their immediate product features to the target markets (Aaker, Brumbaugh, Grier, & Dick, 2000).

The perfect communication model helps to showcase the product attributes to customers in relation to their needs, competitive pressures, easily-accessible communication platforms as well as carefully formulated fundamental messages.

References

Aaker, J., Brumbaugh, A, Grier, S, & Dick, T. (2000). "Non-target Markets and Viewer Distinctiveness: The Impact of Target Marketing on Advertising." Journal of Consumer Psychology (Lawrence Erlbaum Associates), 9(3), 127

Barnes J G & Howlett D M (1998). ‘Predictors of equity in relationships between service providers and retail customers’. International Journal of Bank Marketing, 16(1), 5-23.

Berthon, P, Leyland F. P, Michael T E & Gunnar B. (2003). ‘Norms and power in marketing relationships: Alternative theories and empirical evidence’. Journal of Business Research, 56, 699-709

Calantone, R. J., Kim, D., Schmidt, J. B., & Cavusgil, S. T. (2006). The influence of internal and external firm factors on international product adaptation strategy and export performance: A three-country comparison. Journal of Business Research, 59(2), 176-185

Cavusgil, S. T., & Zou, S. (1994). Marketing strategy-performance relationship: an investigation of the empirical link in export market ventures. The Journal of Marketing, 1-21

Eusebio, R., Andreu, J. L., & Belbeze, M. P. L. (2007). Management perception and marketing strategy in export performance: A comparative analysis in Italian and Spanish textile-clothing sector (part 2). Journal of Fashion Marketing and Management, 11(1), 24-40.

Guillaume, J, D & Greir, S, A (2011). "Targeting without Alienating: Multicultural Advertising and the Subtleties of Targeted Advertising". International Journal of Advertising, 2 (30), 233–258

Jansen, B J; Moore & Kathleen, C, S. (2013). "Evaluating the Performance of Demographic Targeting Using Gender in Sponsored Search". Information Processing & Management 49, 286–302

Learmonth, M (2009). "Tracking Makes Life Easier for Consumers". Advertising Age, 80 (25), 3–25.

Moghaddam, FM & Foroughi, A (2012). The Influence of Marketing Strategy Elements on Market Share Firms, International Journal of Fundamental Psychology & Social Sciences, 2(1), 19-24.

Nassimbeni, G. (2001). Technology, innovation capacity, and the export attitude of small manufacturing firms: a logit/to bit model. Research Policy, 30(2), 245-262

Ogunmokun, G., & Ng, S. (2004). Factors influencing export performance in international marketing: a study of Australian firms. International Journal of Management. 21, 172-185

Sheehan, K B & Gleason, T W (2001). "Online Privacy: Internet Advertising Practitioners' Knowledge and Practices". Journal of Current Issues & Research in Advertising, 23 (1), 31–41.

Slater, S. F., Hult, G. T. M., & Olson, E. M. (2010). Factors influencing the relative importance of marketing strategy creativity and marketing strategy implementation effectiveness. Industrial Marketing Management, 39(4), 551-559

Theodosiou, M., & Leonidou, L. C. (2003). Standardization versus adaptation of international marketing strategy: an integrative assessment of the empirical research. International Business Review, 12(2), 141-171.

Download full paperFile format: .doc, available for editing
Contact Us