Essays on Market Demand and Demand Trends Research Paper

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  The paper "Market Demand and Demand Trends" is a great example of a Marketing Research Paper. The report has conducted a situational analysis of Eco Stock Supplies limited, this has been achieved by defining the business as well as its scope, conducting of external analysis of the firm, and this section entailed the macro-environment, industry critical success factors, and the microenvironment. This section was closely followed by a discussion of the internal capabilities, the SWOT analysis, and marketing Objectives and Strategies. In conclusion, Eco Stock supplies ltd have been in operation for a considerable amount of time now.

In relation to the external environment, the business does not seem to face major challenges. The management team needs to take note of the weaknesses and threats as outlined in the SWOT analysis. Additionally, to achieve the best they should also undertake the critical success factors and make use of the proposed strategies to achieve their objectives. Since its inception, Eco stock supplies limited have been offering the farmers with environmentally and financially beneficial solutions and mostly to the surplus food, products and they achieve these by recycling the surplus products into stock feed.

This paper sets out to conduct a situational analysis of Eco Stock Supplies limited, this will be achieved by defining the business as well as its scope, conducting of external analysis of the firm, and this section will entail the macro-environment, industry critical success factors, and the microenvironment. This section will be closely followed by a discussion of the internal capabilities, the SWOT analysis, and marketing Objectives and Strategies. The discussion will end up with a conclusion, to sum up, what has been discussed in the paper. II.

Business Definition and Scope Eco Stock Supplies limited has been in operation for over ten years now and the company was formed backed in 2007 in Auckland. Andrew Fisher founded the company and its headquarters are based in Wiri, Auckland (Eco Stock 2017). The main objective of EcoStock supplies limited is to recover the surplus materials from the food distributors, food manufacturers and from the retailers. After sourcing the surplus materials, they turn them into products that are nutritionally balanced, and high-performance animal feeds components that are cost-effective, environmentally friendly and in increasing productivity.

By recovering and at the same time recycling the nutritious resources the company helps in preventing unwanted food from ending up in the landfills. In instances when the surplus food products can be turned into quality feeds for the livestock. The company is able to save a lot and they boost their environmental credentials (Eco Stock. 2017). The main product offering of Eco Stock supplies limited is the animals feeds that they offer to the wide range of clientele that they have and mostly to the farmers who rear livestock.

The main target market segments for the company are the farmers based in New Zealand and as time goes by the company, aims at expanding their business and offer their products to a greater number of the farmers even in other states of Australia. While the core business of Eco Stock is the recycling of the food into animal feeds but at the same time, they aim at developing solutions so as to make the most of all the food types that that as of the date they are not suitable to be used as animal feeds (Eco Stock 2017).

References

Blythe, J. (2009). Key Concepts in Marketing. Los Angeles: SAGE Publications Ltd.

Cheng, J. (2007). Critical issues in international management research: an agenda for future advancement, European Journal of International Management, 1, 1, 23–38.

Daft, R. (2000). Organization Theory and Design, U.S.A: South-Western College Publishing, Thomson Learning.

Eco Stock supplies ltd (2017). Eco Stock supplies ltd. Retrieved from www.ecostock.co.nz

Hartley, K. & Rudelius, W. (2001).Marketing, the Core, New York: McGraw-Hill.

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