The paper "Tremendous Landscapes Situational Analysis" is an outstanding example of a marketing case study. The places where people live and play in is crucial to the way that they will grow up and enjoy their environment. Thus, the aim of this report is to discuss the situation analysis of Treemendous Landscapes, a company that provide landscaping services and products. The main areas that the report addresses are the market analysis, product analysis, customer analysis and competitor analysis. 2.0 Market Analysis 2.1 Key Customers The main customers are people with gardens and areas that require landscaping.
Homes & houses, schools & institutions and commercial buildings are the main areas that the organization can have customers. However, the existing customers are private homes that require natural landscaping rather than the use of artificial materials for landscaping like the turfs. Institutions such as playgrounds and resting areas within the homes are the main areas that the horticulture and arboriculture landscaping plays a major role. Thus, the potential customers are the people who require concrete/stone-based beautification, that the company as not introduced in its operation (Treemendous Landscapes, 2009). 2.2 Potential Substitutes Landscaping brings many perspectives in ensuring that the gardens and areas that people are located are suitable for people activities.
However, many substitutes are in the market in which the customers may decide to utilize. Many companies are coming with a variety of products that contributes to the beautification of the environment. This then calls upon diversification by the company to include other landscaping approaches such as introducing of retaining walls and utilizing stone-based techniques to improve and increase the products that they produce. 2.3 Macro-environmental Forces The macro-environmental forces play a major role in determining the sustainability of the market and analyzing future trends of the market.
Commonly, the macro-environmental forces that play a major role are the political, economic, socio-economic and technological developments both in the requirements of the consumers and the competitive organizations. Politically, the stability of a given region and policies that are put in place defines the way that the business will operate. Legislations and laws that guide the way that the business operates and the current shortage of resources such as water controls the way that the business will accomplish their relevant duties.
Moreover, economics plays an important role in the way that the customers and the organization will acquire the products while the organization acquires the raw materials (Treemendous Landscapes, 2009). The current recession and financial instability negatively negates the buying power of the consumers thus decreasing the amount that can be used in landscaping. In addition, the raw materials will in turn become more expensive resulting inexpensive product and completion of the project. The society and the culture of a given place defines the perception that they will view a given product or service.
Hence, in the case of a landscaping business, the organization offers horticulture and arboriculture products that suit the society and are easily embraced into the culture because it has roots in the aboriginal society. Technology also drives the way customers and competitors will develop relevant products. Technology has ensured that new products are in the market e. g. the artificial turfs can be laid easily and require the minimal expenditure in maintaining them (Treemendous Landscapes, 2009).
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