The paper “ Situational and Rivalry Analysis, Goods and Services Continuum of Royal Automobile Club” is an engrossing example of a case study on marketing. The Royal Automobile Club (RAC) of Western Australia has approximately 1.3 million members. This was an organization that was founded in 1905 and it is one of the peak companies in Australia. The company is a monitoring organization in Australia; in fact, it is one of the best monitoring organizations in the country. Royal Automobile Club (RAC) plays a very important role of informing subscribed members of issues that relate to motoring and advocating on behalf of members on a range of motoring and safety issues.
In addition, The Royal Automotive Club of Western Australia (RAC) is an organization that is very helpful in the provision of roadside assistance, community safety advocacy motor, home, contents and travel insurance, personal as well as car and travel loans. The provision of roadside assistance to the citizens of Australia is an added advantage that the company has had over the other companies in the same field over time (Smith 271). Just like other several clubs in Australia, the Royal Automobile Club went through evolutions in order to make it a strong organization that could be very vibrant and vocal.
It will be worth noting that the RAC was a club that originated from the initial club known as the Automotive Club of Western Australia. The Automotive Club of Western Australia was a club that was initially formed by petit groups of car owners who had big dreams and visions of developing the relations and rapports between the owners of cars and other automobiles in Australia.
This was in the year 1905. Therefore, these car owners came up with the club especially for social purposes, for example, picnics. Besides, the club was influential in helping the citizens of Australia to overcome the hostile challenges that the communities or individuals that depended on road transport faced. The Royal Automobile Club has its headquarters in Wellington Street, West Perth, in Western Australia. Admittedly, the club was very big thus division into various corporations was very important for the efficient delivery of services to the clients or rather customers.
The club is comprised of the Royal Automotive Club of WA, RAC Finance Ltd, RAC Insurance Pty Limited, RAC Security Services Pty Ltd and RAC Travel Services Pty Ltd. Situational AnalysisThere are six segments of the general environment also known as the macro environment. The segments which include political, economic, social, technological, environmental and legal are assessed through the SLEPT market analysis tool. The name of the tool is an acronym for the various issues that it assesses in the market. There are other tools in the market but SLEPT has its advantages.
Some of them are that it addresses several areas of the market environment unlike other tools, it is easily applicable and has a simplified framework and it enables an organization to anticipate impending business threats and thus enact measures and strategies to avoid or minimize their impact. For example, several firms and organizations experience aging of the surrounding population, more women than men in places work, policies and laws implemented by governments and fluctuation of the rates of interests. All these occurrences are most likely to have serious effects on a particular firm or corporation such as RAC.