The paper 'Small Business Environment Factors in a Sub-Sahara African Country, Zimbabwe" is a good example of a business case study. Small businesses are seen as the force behind better economic growth; create new jobs and poverty reduction in developing countries. They form the base, by which economic growth and industrialization have been achieved. Much as these businesses drive the economy they generally face a lot of difficulties which makes it hard for their long term survival in business. Starting a business has been viewed as a risky undertaking with the majority not going far without failing.
(Wynn. P and Okpara J. O, 2007) To avoid business failures strategic plans has to be put in place. Most of these strategies include carrying out the SWOT (Strength Weaknesses Opportunities Threats) analysis in order to be able to measure how the business can be able to cope with its environmental conditions which are external and internal. (Armstrong, M., 2003). Business involves activities that are carried out across national and local boundaries which include goods and services in exchange for money. These activities are affected by many other factors that are within and outside the operation of the business organization.
The most notable factors are the external environmental factors and most are beyond the control of the organization. These factors may bring with them different effects to the organization which may be favorable or unfavorable to the organization at large. There are also other factors where businesses themselves encounter within their operations referred to as internal factors. All these factors form business operation environment which is referred to as the external and internal environment of the business operations. MAJOR FACTORS 1.1 DEMOGRAPHICS ENVIRONMENT These include social economic and cultural changes like age structure growing ethnic diversity, level of education changing family status and geographical shifts. Education level also affects business operation due to the gap between the most learned and semi-learned becomes more of challenging to an organization when they try to satisfy both customers equally. The population is also a major factor in determining the demands for the products in household spending.
Some families may be having only one person who is the breadwinner compared to the fairly rich families where spending may not be a major issue.
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