The paper “ Educational Toys and Programs” is an actual example of the case study on education. Educational toys and programs in Australia have been growing because of several factors including innovation and enhancement of technology coupled with Australian strong economy. In essence, the industry has many gaps which new entrants can exploit in order to get substantial market share. This report focuses on creative educational toys that target low-income earners with children with learning difficulties. Current market forces as well as the success factors coupled with the market gaps will be exploited in order to succeed in the market. Educational toys in AustraliaCurrent and future trendsAustralia survived the last economic recession mainly because of its strong economic base, the government has low debt as compared to other European countries that were recently hit by the consequences of high government debts.
The current toy industry in Australia is growing mainly because of the development of online platforms, the internet is continuing to shape the toy industry, notably, most of the Australian toys are electronically powered, this trend is expected to continue as electronics industry key players such as HIT entertainment, Harvey Norman continue to improve their products, online retailing even in traditional toys are also on the increase.
Poor parents are also searching the internet for much cheaper toys for their children. Additionally, for traditional toys and games, licensing acts as the lifeblood for their growth as a result of continuous media properties that enhance fresh demand. In essence, creativity in the industry, both local and global level is creating new products and hence potentially growing over the coming years (Wong & Deborah, 2012).
There is a clear growth potential for traditional toys in Australia because of the innovation and the presence of the internet which is a vital marketing tool, the highly valued Australian dollar is also another major reason for the potential future growth of both traditional and online toys. Employing the internet to market new tailored educational toys is thus a strategic means of acquiring a substantial market within a shorter period of time.
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