The paper “ The Development of Accounting Services Industry in the United States” is an affecting example of the business plan on marketing. The accounting services industry is a lucrative, fast-growing field not only in the US. The economic recession has broadened the need for accounting services. Earlier concentration on the need for these services was placed on medium-sized companies and big corporations. However, individuals and small are demanding these services. The only contention is that they cannot afford the high fees charged by big companies. This reports the marketing plan to be taken in establishing an accounting whose main purpose will be to target those in need of low-end accounting services.
It will highlight the current and future trends in the accounting services industry to create hindsight of the sector in general. The report will then provide requisite consideration like market competition and the market mix that will be used to promote the business. The services that the business will be offering will also be discussed in the report. Marketing PlanThe accounting services industryThe accounting services industry comprises firms that are certified to audit the accounting records of both public and private organizations.
In performing this duty, Certified public accountants are supposed to attest compliance of organizations to general accounting practices. Certified public accountants perform a variety of accounting services that include: auditing accounting records, preparing financial statements, designing accounting systems, developing budgets, and providing professional advice on accounting matters. Demand for accounting services within the United States remained relatively steady during the economic crisis as there was a demand for these services from clients who were involved in corporate restructuring and others who were facing bankruptcy.
In 2011, the US accountancy market had total revenues of $129.1 billion. This represented a compound growth rate (CAGR) of 1.3% between 2007 and 2011 (Companies and Markets, 2012).
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