Working in Medical Insurance in the UK and Worldwide - Coursework Example

The paper "Working in Medical Insurance in the UK and Worldwide" is a perfect example of marketing coursework. Five issues with regard to small and medium-sized enterprises (SMEs) working in medical insurance in the United Kingdom and the rest of the world are discussed in this review. The first one is about the main services that are provided by small and medium-sized companies working in the medical insurance industry. Their main services, the different technologies that they use, and the specific customers that they target are discussed in this section. The second issue is about the relationship between these organizations with governments. The different ways in which the organizations collaborate with the governments of their respective countries in their operations in general and how the collaboration works to optimise their services are discussed. Thirdly, the web presence of the companies and their overall contribution to the companies’ success is presented. The fourth issue is about the information systems that are used by the companies and how this works to the advantage or disadvantage of the organisations. Lastly, a case for the development of customised information systems for the organisations is presented.

Main services of small and medium-sized medical insurance firms

Medical insurance companies play an important role in the overall healthcare system in the world. In the United Kingdom, as it is commonly the case in other countries in the world, medical insurance companies may either be for profit or not for profit. Not for profit medical insurance organizations are usually established under public health care systems in the respective countries. On the other hand, for-profit medical insurance companies usually offer a wide variety of health benefit plans that are specially developed to meet the different needs of their target markets (Austin & Hungerford, 2009, p. 22). Their services form an important segment in the overall healthcare system. Further, companies offer their services in different regions. In some cases, the companies may offer their services across different countries in the world, mainly through subsidiaries.