Essays on Consumer Attitudes towards Supermarket Assignment

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The paper "Consumer Attitudes towards Supermarket" is a good example of a business assignment. A supermarket can be defined as any self-serving store which offers quite a variety of merchandise which may range from household perishables, electronics, pharmacy, pet products among others. Supermarkets are larger than the traditional grocery store but nevertheless smaller than a hypermarket. This paper tries to explore how multiple stores have been a long-standing part of the United Kingdoms retail landscape and consumers have constantly been properly making use of them for more than a century (Jane et al, 2008) with the ownerships of the supermarkets mattering less and only their service offering which plays a role in determining whether consumers are satisfied or not.

Consumers shopping habit is not only determined by the variety of goods on offer but by social and cultural factors which may include class gender and ethnicity. This requires a range of goods and services that directly reflects the social and cultural background of the consumers in order to ensure that their needs are fully satisfied. This calls for policymakers to look beyond ownership and size and concentrate on effective retail management that can foster social interaction for the shoppers in a diversity of retail spaces. INTRODUCTION According to ethical consumer (2009) the modern supermarket stocks up to 40,000 different products, with world-class supply chains that reach every corner of the earth.

Some years back, supermarkets only concentrated on stocking organic or eco-friendly products but today their stocking choices and decisions are based on a previous client’ s response which is not a very easy decision for them to defend. This calls for the supermarkets to apply ethical standards across their entire supply chain. However, contrary to that, when a survey of workers conducted at an Aldi supplier in Indonesia which supplies to some of the U. Ks supermarkets, shocking statistics were revealed. 90% of the workers employed stated that their wages were insufficient to meet their daily statistics. 55% claimed they had no written contract 40% had reported trade union repression.

References

1. Jane Hamlet, Andrew Alexander, Adrian R. Bailey and Gareth Shaw (2008). Regulating UK supermarkets: An oral history perspective. Retrieved March 2010. From http://www.historyandpolicy.org/papers/policy-paper-70.html

2. Ethical consumer (2009) ethical buyers guide to supermarket shopping. Retrieved March 2010. From http://www.ethicalconsumer.org/FreeBuyersGuides/miscellaneous/supermarkets.aspx

3. Collin Ellis (2009) Do supermarket Prices Change from Week to Week. Retrieved March 2010. From http://www.bankofengland.co.uk/publications/workingpapers/wp378.pdf

4. Rick L. Andrews, Imran S. Currim (2006) Behavioral differences between consumers attracted to shopping online versus traditional supermarkets: implications for enterprise design and marketing strategy. Retrieved March 2010. From http://www.inderscience.com/search/index.php?action=record&rec_id=3689&prevQuery=&ps=10&m=or

5. Money stop (2010) Consumers more satisfied with discount retailers than major supermarkets. Retrieved March 2010. From http://www.themoneystop.co.uk/022010/consumers-more-satisfied-with-discount-retailers-than-major-supermarkets.html

6. Jack Davies (2009) consumers say supermarket behavior is unacceptable. Retrieved March 2010. From http://www.farmersguardian.com/consumers-say-supermarket-behaviour-is-%91unacceptable%92/22837.article

7. Robert East, Malcolm Wright, Marc Vanhuele (2008) Consumer behavior: Applications in Marketing. Illustrated edition. Sage Publishers.

8. Ed Rhodes, James P. Warren, Ruth Carter (2006) Supply chains and total product systems: a reader Open University Systems. Illustrated Edition. Willey Blackwell

9. Daily Mail (2010) 50% of towns have five supermarkets on their doorsteps. Retrieved March 2010. From http://www.dailymail.co.uk/news/article-1256235/50-towns-supermarkets-doorsteps.html

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