Essays on Childhood Obesity as Social Issue - Social Marketing Plan Case Study

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The paper "Childhood Obesity as Social Issue - Social Marketing Plan  " is a great example of a marketing case study.   Global statistics approximate childhood overweight and obesity at 43 million and it is estimated that the number of obese children will increase annually. Obesity has been identified to cause numerous health-related complications that affect both the medical and psychological state of children. In an article to evaluate the association between obesity and comorbidities, it was established that numerous medical comorbidities are associated with childhood obesity and these comorbidities included; asthma, risk factors associated with metabolism, and dental health complications.

Additionally, certain psychological comorbidities were identified to associate with childhood obesity and these comorbidities included irregular sleeping patterns and other sleep disorders, attention-seeking hyperactivity disorder, internalizing and externalizing disorders. Childhood obesity has been established to be caused by a combination of biological and environmental factors and the association between these factors has the potential of affecting the lasting energy balance in an individual. Lifestyle factors and in particular dietary intake is the greatest contributor to childhood obesity in most countries. However, physical activity has also been identified to contribute to escalating obesity levels.

The prevalence of childhood obesity, level of obesity and its rate of increase varies regionally (Pulgaron, 2013). Physical activity which is considered as one of the lifestyle choices, nonetheless, it can be contributed to by environmental factors that include geographical location and socioeconomic status. In infants and toddlers, the highest contributor to obesity is dietary choices and physical activity. The physical activity f an individual is affected by some characteristics that include; personal attributes, local cultures, physical environment, and certain behavioral domains among others.

The prevalence of obesity varies from country to country and so does the strategies that have been put in place to contain its effects. Consequently, different interventions have been advanced to contain obesity and its adverse effects. Most of the interventions implemented are lifestyle-oriented and policy-based. However, certain interventions have not been explored extensively for instance hereditary interventions that could result in a reduction in obesity-related complications. Initial research conducted has determined that certain races have a relatively higher body fat level than others. Although BMI can be used as a measure of the body fat, it is not flawless because it fails to elaborate on the differences in the distribution of fat in the body.

Also, it fails to account for differences in the body fat between the numerous racial groups, gender, and age. That is different races, gender, and age categories may have the same BMI value but different body fat. The use of BMI as a measure of obesity may result in incorrect conclusions because BMI is not an ideal measure of body fat (Ogden, 2014). Different interventions have been established to contain child obesity through the use of lifestyle and environment factors.

The International Study of Childhood Obesity, Lifestyle and the Environment (ISCOLE) study explored different environmental and lifestyle factors that could be used to prevent childhood obesity. The study led to an increase in the understanding of the factors that had a significant relationship with childhood obesity. The prevalence of childhood obesity could be reduced through the use of lifestyle and environmental interventions. The study, however, failed to incorporate cross-culture comparisons in the intervention that could lead to more effective results in the reduction of childhood obesity (Katzmarzyk et al.




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Koplan, J. P. (2007). Progress in preventing childhood obesity: how do we measure up? Washington, D.C., National Academies Press.

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