Essays on Social Marketing Plan: Child Nutrition Case Study

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The paper "Social Marketing Plan: Child Nutrition" is a perfect example of a marketing case study. “ They stand silently as though a rebuke to us: the voice of millions of young children globally across the globe stunted, wasted, dying or sick following inadequate nutrition. Unfortunately, in abundance times they wait to receive their share as the last group. Now financial, fuel and food crises continue to increase challenges across the poor and the rich nation’ s alike while children are the highest vulnerable (UNICEF UNITED KINGDOM, 2013 P2)” . Adequate nutrition is fundamental during early childhood as it fosters healthy cognitive and a strong neurological and immune system development, as well as healthy organ function and formation and growth.

The nourished population is a key requirement for human development and economic growth as these people can make useful contributions to their communities, think critically and learn new skills. Subsequently, child malnutrition is a fundamental reason behind the cognitive function and underlying cause of poverty as such individual live unproductive life. Also, nutrition is termed as the main pillar in economic and social development. A young child and infant malnutrition reduction is a fundamental cause to Millennium Development Goals (MDGs) attained especially those linked with child survival (MDG4) and poverty and hunger eradication, maternal health improvement, gender equality promotion, universal primary education attainment and combating HIV/AIDS (UNICEF, 2012, p1). Malnutrition is a leading cause of social injustices and great iniquities in these times.

Every minute in day malnutrition takes away four children to death. Those surviving one of four suffer from stunted growth, and lack of nutritious food contributes heavily to their permanent damage to the mental and physical growth (the UNICEF UNITED KINGDOM, 2013 p2).

Malnutrition coupled with infection is one of the main cause of mortality and morbidity among children in the early years in developing nations. About 50% of death in children is accounted for from malnutrition every year. About 183 million children in developing countries are underweight compared to their age, 67 million suffer from wasting, underweight in comparison to height and about 226 million are stunted. HIV/ AIDS, tuberculosis, diarrheal disease, acute respiratory infections and malaria are also a key cause of deaths among children, which add to complication in their management following malnutrition issue among children (Neumann, 2004 p2). Protein-energy malnutrition (PEM) is a broad spectrum of malnutrition presenting marasmus and kwashiorkor on one side and underweight and stunting at the extreme side representing mild to moderate to the chronic form of PEM.

These forms of malnutrition highlighted above here are accompanied by micronutrient malnutrition as they rarely occur on their own such as iron deficiency, iodine, calcium deficiencies, vitamin K deficiency, vitamin C deficiency among others. The micronutrient malnutrition is termed as silent malnutrition and is seen to have devastating effects on the development, growth and health of all children and impacts the growth of fetal severely.

Malnutrition impacts range from mild to adverse lifetime impairments. Although, the child survival revolution has had great milestone focusing to save lives of the under-fives, the quality of this age group has though been ignored for those living. To ensure the promotion of productivity, development, growth and health there is needed to ensure a diverse diet for the surviving child (Neumann, 2004 p2).


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Gracia-Marco, L., Moreno, L., & Vecente-Rodriquez, G. 2012. Impact of social marketing in the prevention of childhood obesity. Adv Nutr, 3:6115-6155.

Schets, S. 2010. Meet Charities Online: How Can Charities Utilize Media As A Promotional Tool. Thesis. [Internet]., accessed 5/5/2016

Snow, G. & Benedict, J. 2003. Using social marketing to plane a nutrition education program targeting teens. Journal of Extension, 41(6).

South Africa, 2008. Combating malnutrition in South Africa. Input Paper for Health Roadmap, p1-41., accessed 5/5/2016

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