The paper "Application of Social Marketing Practice" is a perfect example of marketing coursework. Ethics entails the comprehension of whether certain practices are right or good. In the context of business, ethics can be inferred to mean a mixture of appropriate business policies and practices about marketing and other business-related issues. Ideally, business ethics involve approaches through which marketers conduct their business with their clientele through the application of several different marketing strategies. Typically, companies often experience intense scrutiny since many of their activities characteristically pose ethical dilemmas. Indeed, it sometimes becomes challenging to differentiate between standard marketing practices and unethical practices.
Essentially, there exist several reasons that make the association between marketing and social ethics feature such said complication. Ultimately, there exist some situations in marketing that present particular ethical issues. One of these ethical issues when using social marketing practice as a vehicle for social change is the possibility of frustration and irritation. Social marketers like other marketers employ different strategies in the bid for target clientele. These procedures are sometimes irritating for the clients. For instance, direct marketing solicitations using intrusive means like phone calls at night or during office hours.
These solicitation techniques can also include unsolicited e-mails. Additionally, the social marketing approaches sometimes include prerecorded calls and poorly trained call center operators that, more often than not, create frustration while increasing irritation among the target clientele. In particular, potential customers perceive these approaches as forms of invasion to their privacy. As such, this annoyance and frustration usually result in negative responses. Further, another ethical issue that may arise when using marketing practice is that of being unfair to the target clients.
Indeed, in some instances, marketers employ marketing practices that exploit the inadequate knowledge that some buyers have regarding their products. In fact, marketers might exploit the fact that an impulsive nature sometimes characterizes buyers. In the particular case of clientele populations made up of elder people, marketers may use practices that exploit the fact that this population places heightened trust on the marketers and are more likely to undertake sufficient product research. On the other hand, younger customers typically make buying and consumption decisions based on their urges and associated impulses. The arena of marketing through social platforms that hold even more potential for influencing more social change, the endorsement of fake products and the misuse of product reviews also present ethical dilemmas.
Endorsements and product reviews entail descriptions of how existing customers perceive a particular service or products. As such, any form of representation of these perceptions results in ethical issues. Marketing ethics demand that if any reviewer gets remunerated by a particular business organization to write comments and reviews in their digital spaces, then the reviewer and the organization need to disclose this interaction.
In essence, a lack of this disclosure would translate to the engagement of unethical means to influence potential clients wrongly. The disclosure of sensitive information, either regarding the customers or the company itself, in marketing practices also present ethical issues in the bid for social change. Indeed, marketers, especially digital platform marketers usually get access to information about the business that can sometimes be sensitive. The marketers often access this kind of information since they need it for fashioning and producing their marketing content.
In essence, such sensitive information must be placed under protection to ensure that unauthorized entities do not access it. When such protection is not achieved, ethical issues manifest primarily from the possible risk of attacks from external malicious entities.
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