The paper "Sterling Stationery Advertisement" is an outstanding example of a marketing case study. Social media is instrumental in any businesses given its implied benefits in various platforms. Social media is defined as a set of applications that offers information; rather it allows for the interaction of persons while giving information (Bonsó n and Flores p. 35). Such interaction enables an individual to comment on a specific article in a more multifaceted approach. Evidently, social media enables the ability to collaborate, interact and share information. As such, the nature of social media will create an avenue for the company to directly communicate with stakeholders and the wider public in a two-way communication approach. Presently, Sterling Stationery has a social media presence, where its electronic communication form spans between websites and emails.
In the 21st century, social media inclusion has become almost irreplaceable. Following numerous requests from customers received by the company, finding an appropriate solution is imminent. This report presents research information on possible social media forms that can be integrated into the company while considering the competitor's approach to social media. Advertisement on Instagram Sterling’ s Instagram page will assume a similar strategy as Kikki K.
Instagram will be used in displaying products in an appealing manner. As such, it will detail photographs of the company’ s retail outlets, in addition to staff members. This will appeal to a welcoming atmosphere at the stores. Advertisement will not be included on the page, given the time and costs incurred are not included in the budget. Advertisement on Facebook Sterling will not pay in boosting advertisement campaigns. Links will be posted on the websites that inform customers regarding the company’ s presence on Facebook.
The underlying reason is due to the fact that Sterling’ s brand name has the propensity of acquiring significant exposure in social media platforms. Facebook will be used as a medium for informing consumers of seasonal promotions and updates on the stores. Customers will not be able to post on the company’ s website. Advertisement on Twitter Sterling’ s Twitter page will be used to getting the consumer feedback, where customer testimonials will be of significant importance. Twitter is used for feedback since it is effective, where issues can be addressed promptly. As such, this will; be an important platform viral marketing given the importance of hashtags.
Any positive consumer testimonial will be used, with a higher propensity of it going viral. In order to acquire a Twitter campaign, twitter advertisement options will be used in promoting tweets and promoting accounts. The user in twitter in addition to existing followers can be able to view the company’ s promotions testimonials. The pricing strategy used on Twitter is attuned to the company’ s budget. Competitors using Social Media The main competitors that challenge Sterling Stationery Company are Kirkki K, Smiggle, and Office Works.
Evidently, the companies employ social media for a variety of reasons; Kikki K In order to maintain its marketing strategies, the company uses three social media approaches namely Facebook, Instagram and Twitter. As such, it uses Facebook and Twitter as a strategy for displaying new products and information regarding its stores. Contrariwise, it uses Instagram to advertise new designs and displaying seasonal products that essentially assist in creative photography. Evidently, it does not use its social media pages for purposes of getting consumer feedback.
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