The paper "Influence of Social Media in Changing and Influencing Consumer Behaviours" is a good example of a marketing research proposal. Social media is a phenomenon that has caught the world by storm and this has transformed a lot of industries. As a result, consumer behaviour has morphed and organizations and companies have tapped into this new information from different sources in the process of selling and marketing its goods and services. Societal influences come to play in the process of searching and reviewing products or goods sold by different companies.
The role and influence that social media plays in influencing consumer behaviour have changed the way companies market and sell to other individuals. This analysis will look into a study that outlines the influence of social media is changing and influencing consumer behaviours. Problem Definition Measuring consumer behaviour is a challenging task that requires the possession of different skills sets. Understanding consumer behaviour depends a lot on issues concerning age, market demographics, income and other factors. Understanding the trends that inform consumer spending is a tedious process that requires the researching, analysing and making recommendations on various factors that affect the implementation of a marketing campaign.
Organization and companies need to understand the trends within social media that affect consumer behaviour and make appropriate recommendations in the implementation of marketing strategies. Social media sites have been utilized for the different purpose among online users such as communication and group discussions. Consumers have an emotional bond with products which they purchase and therefore, it is imperative to ensure strong brand communication and information is available for the consumer. Research has shown that negative perception or information on certain brands can have a significant impact on consumer attitudes.
This phenomenon has driven companies into social media websites as an opportunity on tapping information from existing and potential customers of their products and services. However, mining information from social media websites can be cumbersome since the right type of information is difficult to obtain. Companies have to, therefore, rely on information from different social media groups and from feedback received from their own social media pages (Pookulangaran 2011, pp. 352). Shopping and purchase of products is a social experience that is easily shared among consumers who are strangers to one another.
Therefore, communication and interaction are important aspects that control and enable social media sites to interact with consumers. Therefore, research on consumer trends and behaviour through the use of social media as an effective marketing tool has been considered greatly by several companies and organizations (Sin 2012, pp. 329). Companies currently utilized social media sites such as Facebook, Twitter and MySpace to get users and consumers to communicate about their products and brands. As a result, it is imperative to undertake an analysis of the effect of social media in influencing consumer behaviours. Background to the problem The growth of the internet has created a lot of opportunities for consumers and companies to sell and market through the use of different online platforms.
As a result, a lot of people have had the opportunity to get more information concerning the products and services provided by different companies. However, competition for consumer numbers and increased competition in the sector has created a big gap for companies needing to fill the gap of information needed to ensure the successful marketing of goods and services.
Consequently, it is imperative to ensure that proper research is undertaken in gathering information to be used in marketing and selling goods and services to the general population. In the process of brand development, communication is utilized by companies and organizations to understand the attitudes and feelings towards certain products and services (Pookulangaran 2011, pp. 350). For that reason, it is imperative that companies get information from the majority of the consumers and look at the factors which influence their buying decisions.
The growth of the internet and social media has contributed largely to the growth of information which is readily accessible from different platforms. Thus the unique offering and work undertaken by social media sites in the field of marketing have transformed the way companies undertakes their policies especially in the field of marketing, advertising and promotions (Sin 2012, pp. 328). Companies have to be aware of the information needed to ensure successful marketing and selling campaigns right from the acquisition of marketing information, selling and post-sales behaviour of the market.
This information may include dissatisfaction or poor reviews from consumers or people from different segments of the population. Social media sites have been effective in giving information, reviews and ensuring companies maintain interpersonal relationships with its customers on a regular basis (Vegheș 2009, p. 942). The use of social media by companies and organizations is expected to grow due to the increased need to be aware of consumer trends in the fast-changing consumer environment.
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