The paper "Social Media Marketing in the Football Industry, the Case of Coca Cola" is a great example of a marketing case study. Social media marketing entails the use of online communities, blogs, and other social sites to market the services and products of a business entity (Neti, 2011). It is evident that social media marketing is the latest trends in marketing. Organizations have turned to online platforms in the quest to engage with their customers. The growth of the use of the social media phenomenon in business is rapid (Pradiptarini, 2011).
The building blocks of social media marketing are goodwill and trust. As a result, all actors included in social media marketing should adhere to the notions as a guarantee of the success of the marketing strategy. Social media entails online engagement with consumers. The business has resorted to social media marketing in order to benefit from two main advantages: the reduction of costs by decreasing the amount of time spent by staffs in transacting businesses for the entity and the possibility of increased profitability (Nadaraja & Yazdanifard, 2013).
The article consists of four sections. The first section provides the application of social media marketing in various industries/companies. Secondly, a critique of the phenomenon with regards to its application in the business environment. The subsequent sections cover the significance of the phenomenon to marketers, the associated implications of the phenomenon to businesses and the industrial applications of social media marketing. Social Media Marketing in the Football Industry Social media has played a pivotal role in marketing football clubs. Football clubs have used social media platforms such as Facebook and Twitter to create a two-way relationship with the fans (Kuzma et al. , 2014).
Football clubs create access to their websites by using links between direct fans to the websites. Using the links, football clubs are able to reward loyal fans with exclusive offers. The other marketing capabilities presented by social media platforms to football clubs include the ability to update fans on upcoming fixtures and news. The ability to engage fans using such websites enables football clubs to increase their revenue by developing sponsor programmes and increasing traffic to the sites. Football clubs also leverage social media platforms to enhance fan interaction and participation. It is evident that team organisations, particularly soccer consider the media as one of the main avenues of revenue generation.
The three-year deal between NBC Universal and the Barclays Premier League aimed at granting broadcasting rights to the former organisation presents a case where the TV still stands out as one of the most preferred ways of catching up with football clubs. However, it is apparent that the rapid growth and utility of the social media in getting news and updates regarding football clubs implies that the social media will overtake the TV as the most preferred avenue of catching up with a football club.
Currently, the average time spent by a sports fan on following up a team of preference ranges between 1 and 2.5 hours per week (Kuzma et al. , 2014). Keeping the statistics in mind, football clubs have considered the move to social media as a wakeup call in the quest to enhance fan interaction and participation.
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