The paper 'New Social Media Campaign in Tourism" is a good example of a management case study. XYZ is a renowned social media depended on tourist Attraction Company that offers a variety of quality services to its customers all over the world. The tourist attraction company bears its location in Berlin, Germany along the Museum Island region and operates with a vision of improving customer’ s experience. XYZ depends on social media platforms to market its products to its numerous clients who come from different countries of the world. The Business organization is strategically located in Berlin, the largest and the capital city of Germany with a target of providing its customers with the best experience of this historical tourist attraction town.
XYZ offers accommodation, food and paid walks all over the city for clients who are interested in having a glimpse over Berlin’ s archaeological features. Some of the common tourist attraction sites that individuals come to see include the Brandenburg Gate, the Museum Island, The Checkpoint Charlie and the Wall Memorial of Berlin, Unter den Linden Street, Charlottenburg Palace and Park, The Rebuilt Reichstag, and many other tourist attraction sites.
It is evident that XYZ Business Company requires a new and efficient social media campaign. This strategy will help the organization to increase its service delivery to attract a plethora of customers all over the world and ensure that it provides quality services that satisfy different needs, preferences and choices of its clients (Abramovich, 2013, 16; Turner, 2016; Huff, 2015, 23). This paper provides a comprehensive description of all the necessary components that will be included in the company’ s tactical plan. An Overview of the Objectives Driving the Company’ s Decision to Develop a Tactical Plan XYZ Business Company understands the importance of developing specific, measurable, achievable, realistic, and time-bound goals for the development of a successful tactical plan for the sustainability and excellent performance of its business entity.
As a result, the company’ s goals to be included in the tactical plan are defined below: To Increase Awareness of the Company Products and Services XYZ Business Company targets to evolve into one of the best tourist convenient companies in Berlin, Germany. The company offers a variety of services and products to its customers with the aim of improving their experience.
Developing a tactical plan will enable the company to create more awareness and attract more customers through the use of appropriate social media platforms such as YouTube and Instagram To Drive More Traffic to the Company’ s Website and Sell More Products Using appropriate social media platforms will allow XYZ Business Company to turn a great follow-up on its internet site which can further influence its sales volume. Social media sites such as Facebook and Twitter allow participants to post and comment on different company services and products.
Positive feedback made on the company’ s meals and accommodation services can attract many customers, which would have the effect of increasing the overall sales volume. To Reach a New Customer Segment Social media can play a critical role in allowing XYZ Business Company to increase its coverage by entering new markets which are unexploited. The company website coupled with other sites such as Instagram can have the effect of luring more customers from untapped customers (Kunitzky, 2011, 41). Such sites can provide the company with the relevant industry information which can make it invest in such areas.
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