Social Networks Submitted to, Submitted By, of the Submitted on, [August INTRODUCTION The present day human society is poles apart from what it was just a few decades ago. It os the effects of information and communications technology that have made this change happen. The human society got boosted socially in the last decade of the twentieth century. This decade gave a boost to communication and information technology thus increasing the social media popularity on a whole. Scholars Kling, McKim and King quote as follows (2009), “Information and communication technologies have transformed our world in many ways; Yet, informal scholarly scientific communication forms a socio-technical interaction network in which communication is influenced by technology but defined by the social structures of scientists and their organizations.
“ The inception of internet has widened various horizons for man. Various networks have sprung over the internet that allow user to connect to each other for leisure and fun or for commercial purposes. Social networking or business networking sites are categorized on the basis of the type of connectivity that the said networking site offers. The social networking sites can be categorized by various means that include their mode of connectivity, purpose, and their remuneration, if any applicable.
Various studies conducted so far reveal that these sites are not only a source of benefit but also have certain cons associated with them. These cons include privacy, addiction and cyberbullying issues. BUSINESS AND SOCIAL NETWORKING The most current news surrounding social networks is that whether they can be used for serious business processing or not. Since social networking is the hype of the present times they are a potential market for businesses to introduce their products.
Most of the internet users go online only to get connected on the social web by signing into the social networking website in which they are registered. BUSINESS AND THE SOCIAL WEB The most prominent business oriented applications that are supported by the ‘Facebook’ social network are related to the Forex. /original forex dealing vendors host these applications. The handling of virtual money by the users of the application enables the trading of stocks in the application. Since trading of real money is absent, not much of profit making is linked with this application. It is stressed that the core purpose of social networks is to provide entertainment and a happy go lucky means to spend leisure time.
Most of the Social networking websites’ users are youngsters and teenagers who do not have their real world stakes involved in the social web and are thus not very willing to spend any money on applications that proposes businesses related provisions over their social network. Applications over the social web are also not independent business sublets of their owner businesses.
Rather, they are constructed such that they provide a means of marketing their patent business and direct the consumers towards that businesses’ own webpage. Such a promotional attitude by the applications cannot prove to be a profit generating venture. Individual users who possess their personal profiles over the social networking websites are also reluctant in merging their current profiles with heir business curriculum vitae. Users insist that the linking of one’s leisure activities would create a negative impact on his professionalism and would in turn give a back-thrust to the user rather than giving his corporate life a boost. CONCLUSION Social networking platform is not a very ideal platform for promotion of businesses unless the stakes involved on their application sublets fully reflect their owner businesses as individual sublets that have the capability of getting indulged into real world business transactions. REFERENCES: Atal M., (August 22, 2007).
Profiting from Social Networking. Bloomberg Business Week. Retrieved from: http: //www. businessweek. com/innovate/content/aug2007/id20070822_791378_page_2.htm Kling, R., McKim, G., & King, A. (May 2009). ” A bit more to it: Scholarly communication forums as socio-technical interaction networks”. [Electronic version]. Journal of the American Society for Information Science and Technology, 54(1), 47-67.
Retrieved from: http: //bst. sagepub. com/cgi/content/abstract/23/6/444