Question 1: The four components of corporate social responsibilityEconomic – The Body Shop Company utilised cheap ingredients in producing their products. Moreover, the Body Shop utilised a recycling program in which consumers were requested to return the bottles; in return to receive discounts (Archie and Ann, 2011). This prevented the company from purchasing more bottles and thus costs reduction. The company also encouraged the customers through utilisation of strong values to retain the customers. Legal – The Body Shop utilisation of ingredients which are natural and also avoided animal testing to avoid any lawsuits.
The organisation knew the products are safe because the products have been on the sale for long without any claim. Ethical – The founder of the shop reflected her own personal ethical belief in producing and selling the products. She was against animal testing and ensured all suppliers felt the same. In addition, the employees were hired were to fit a certain image (Chris, 2009). Philanthropic responsibility – the mission statement of the shop championed philanthropic requirements. The mission statement championed for environmental and social change. In addition, the Body Shop also contributed some of its earnings towards championing environmental change (Martin and Michael, 1999).
The founder of the shop, Roddick, share information regarding her products with other companies with the aim of preventing or reducing animal testing (George and John, 1993). Generally, Roddick preached environmental causes and animal right in ensuring corporate social responsibility is achieved. In the four components of social responsibility, there are some tensions that are raised. Roddick philanthropic and ethical values were evidence in the way she recruited new employees (John, 2005). Such recruitment may cause some applications file for legal actions accusing the shop of utilising unfair advantage.
Moreover, philanthropic component and economic issues may also raise some tension. Question 2: Levels and spheres of powerIn the Body Shop analysis, Anita Roddick can be categorised as individual level of power. This is because she exerts power on business environment in an individual perspective. Anita appeared in numerous events as an individual and also worked with other organisations also in an individual capacity. Moreover, she influenced on suppliers to sign agreements asserting their suppliers have never participated in animal testing. Regarding spheres of power, environmental power is maximised by the shop.
The Body Shop brought together responsibility and power in creating a positive balance. The Body Shop campaigned for numerous organisations that championed for environmental conservancy and human right campaigns. In return, these organisations supported Body Shop in its operations. Question 3: Personal HeroesThe Body Shop employed numerous questionable practices while recruiting and employing employees. For example, the organisation asked questions during interviews and if these questions are answered with answers that Roddick did not appreciate, the applicant would not get a job.
It is advisable during advertising for positions, the organisation recruiting should indicate conditions such as whether some one likes animal hunting or not (Archie and Ann, 2011). Roddick asked questions that based on individual belief on certain social issues. For example, she was not able to hire a retail director because the person liked hunting and this was an aspect in which Roddick did not advocate for. Therefore, The Body Shop should have informed the applicant in advance on social and environmental issues that an individual should possess before applying for a position in the company.