The paper "Social Responsibility and Strategic Planning" is a perfect example of business coursework. Strategic planning is the well-established process that is meant to determine a given company’ s goals targeted in the long term and the subsequent identification of the best approaches to be applied in the event of achieving these goals. In strategic planning, the strengths of the business are matched to the available opportunities. In the traditional context, corporate planning was reserved entirely to the top management in a particular organization, firms offering consulting services, or by central planning departments. Central planning departments refer to a grouping of planning experts that are accountable to the chief executive officer or the president of the company.
This approach was commonly used during the 1970s. Planning experts were hired to develop well outlined strategic plans for the organization as a whole. These strategic plans were drawn from the data gathered by these experts. This particular planning approach was top-down since plans and goals were assigned to major departments and divisions from then particular planning department after being approved by the chief executive or the president of the specific organization.
This approach worked effectively in a number of applications (Samson & Daft, (2005). Despite traditional approaches being popular to some companies, they are being viewed as inappropriate in the current fast-paced environment. Central planning departments may not augur well with the ever-changing realities encountered by employees and frontline managers, which may render some people to be struggling to catch up or understand a plan that is out of touch with the customer needs and the prevailing environment. Moreover dictated formal plans by central planning departments and top managers hinder learning and innovation since employees are left with little motivation to think for themselves and develop new ideas.
Creative is discouraged. Leaving employees and front line managers to come up with their own ideas on planning is a great ingredient towards creativity. Sticking to one particular approach to planning may not make the organization to survive the tide during perilous times (Muñ oz & Katsioloudes 2006). Modern strategic planning approaches have been devised to cope with the ever-changing business environment and the consumers and customers becoming more and more demanding.
Some of the strategic planning approaches availed are as follows; Basic strategic planning This apparently basic process is widely adhered to by organizations that are busy, small and have not engaged in vigorously strategic planning previously. The process can be implemented in the first year before hitting the break-even stage in order to get a glimpse of how planning is carried out. This is embellished in the years that follow involving more planning activities and phases to make sure a well-rounded direction is achieved during this breakeven period. In this case, planning like in the traditional approaches is carried out by the top management. Lanham (2010) notes that the basic management process involves the following; step one is the identification of the mission statement-This is the specific statement that outlines why a particular organization exists, that is, its purpose of existence.
The statement must outline the needs of the client that should be met and the kind of services that will aid in their provision. The top management should agree and develop the given mission statement. The mission statement may be subject to change over time.
Metaxas, T. (2009). Place Marketing, Strategic Planning and Competitiveness: The Case of MaltaEuropean Planning Studies. Abingdon: Sep 2009. Vol. 17, Iss. 9; p. 1357
Lanham, T. (2010). Development of Strategic Plan . Federal Government Documents and Publications.: Dec 23, 2010. Vol. 23 Iss 5; p. 231.
Samson, D & Daft, R L. (2005). Management, 3rd ed. Australia: Thomson.
Muñoz, J. M. S. ,& Katsioloudes, M. I. (2006). Winning across borders: executive perceptions on globalization. Ney York: American Book Pub.
Werther, W. B. & Chandler D. (2010). Strategic Corporate Social Responsibility: Stakeholders in a Global Environment. NY: SAGE.