Sony Essays Examples - Free Topics and Samples on Sony

Sony Employer Branding
The paper 'Sony Employer Branding" is a good example of a management case study. Employer branding is a process of promoting a company as the employer of choice to the desired group that it needs to recruit and retain (Mosley and Schmidt, 2017, p. 3). It facilitates the ability of the business to attract, recruit, and retain ideal employees with the objective of securing the achievement of its strategy. Additionally, it enables companies to sell their workplace culture, values, and goals to potential ...
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Strategic Management: Sony Restructuring Attempts
The paper "Strategic Management: Sony Restructuring Attempts" is a wonderful example of a case study on management. Sony Corporation, known as the Japanese multinational Communications and Electronics giant has been under enormous restructuring in its operations recently, most perceptibly in the period from 1994 to 2008 (Press Release 1996). During this period, the company experienced five radical restructuring in the organization done to complement Sony’s Strategy Internationally and to counter ...
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Sony Incorporation Issues
The paper 'Sony Incorporation Issues' is a great example of a Management Case Study. Sony Corporation was founded by two partners namely Akio Morita and Masaru Ibuka in the year 1946 as Tokyo Tsushin Kogyo (TKK), a start-up electronics company that emerged from scratch in Tokyo. Sony’s earliest products were tape recorders and audiotapes. The name of the company was changed to Sony in the year 1958 to make it an easier name for westerners to pronounce it. The name Sony combined the Latin word ...
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Knowledge Management - Sony Company
The paper "Knowledge Management - Sony Company" is a perfect example of a management report. The purpose of this report is to give a clear plan that provides information, implementations and recommendations plans for knowledge management incentives for Sony Company. Knowledge management covers a very wide range of functionalities and does support various sets of activities. Data was collected from different countries using a questionnaire handed by the focus group and later analyzed by the committee. ...
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Organisation Behavior in Sony Corporation
The paper “Organisation Behavior in Sony Corporation” is a breathtaking example of the case study on human resources. Sony Corporation is a leading Japanese electronics company dealing with games, software, and electronics and entertainment products. The company has also been engaging in the motion picture industry, recoded music, and television products. The company has all its primary manufacturing facilities in Asia. Sony was founded in 1946 as a Tokyo Telecommunications Engineering ...
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Marketing System: Case of Sony Playstation 3
The paper "Marketing System: Case of Sony Playstation 3" is an outstanding example of a case study on marketing. The understanding of marketing systems, their emergence, and their role in influencing economic growth is a necessary and first step towards the valuable engagement of marketing with society. Marketing is an organizational task and a set of processes for communicating, creating, and delivering value to customers as well as managing customer relationships in ways that are beneficial to ...
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The Rise and Fall of Sony Ericsson
The paper "The Rise and Fall of Sony Ericsson " is a great example of a Management Case Study. Skills and resources are often scarce in the business world. However, it is upon any company to initiate helpful strategies meant to uplift an organization. An organized administration will look into several alternatives and choose the best alternative that can help in solving the problems considering the company in question. In addition, it is necessary to involve stakeholders and other members of the ...
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Organizational Change Analysis of Sony
The paper "Organizational Change Analysis of Sony" is a great example of a management case study. This case study in organizational change analysis focuses on organizational change at Sony. This report outlines the need for change at Sony since 1994 when the corporation’s profitability declined as a result of competition from other electronics companies such as Apple and Samsung. It provides an overview of the process of change at Sony, analyses the nature of change at Sony, and describes ...
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Quality Management - Sony PlayStation 2
The paper "Quality Management - Sony PlayStation 2" is an outstanding example of a management case study. Sony’s products have recently been criticised for their poor quality compared to competitor brands. For instance, Customers have complained about overheating, degradation, wear and tear, unsafe PlayStation 2 manufactured by the company. This report argues that Sony should reconfigure its quality management system, by reviewing its quality management mechanism in a range of its electronics ...
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Innovative Process in Sony Music Entertainment Inc
The paper "Innovative Process in Sony Music Entertainment Inc " is a good example of a management case study. This study introduces Sony Music Entertainment as one of the most innovative companies, especially in music entertainment. This study also entails the evaluation of the innovative and entrepreneurial process implemented by this organization. Secondly, this report will also discuss the important lessons learned from the innovative process that SMEI implements. Finally, this study will ...
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Leadership and Changing Environments at Sony
The paper “Leadership and Changing Environments at Sony” is a thoughtful example of a case study on management. The survival of any organization needs that the methods used by leaders to convey operational knowledge have to change faster than the changes in the environment that threaten feasibility. The leaders’ novel strategy must be about continually familiarising to change in an environment that is ever-changing as evidenced in the Sony case study. So as to achieve this, ...
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The Rise and Failure of Sony Ericsson
The paper "The Rise and Failure of Sony Ericsson" is a great example of a Management Case Study. The joint venture of Sony Ericsson (SE) was established in 2001 between two corporations Sony and Ericson. Both are the largest shareholders in SE with 50%. The joint venture was established to combine consumer products from Sony electronics expertise with Ericsson’s technological leadership and the largest market in mobile communication networks. It was driven by the desire of becoming the most ...
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Sony Ericssons Mobile Communications International and National Industry Strategic Analysis
The paper “Sony Ericsson’s Mobile Communications International and National Industry Strategic Analysis” is a persuasive example of the case study on management. A strategy is a systematic plan of action and it has to have its aims and objectives. This indicates that for a strategy to be developed, the developer has an aim to accomplish. The strategic analysis aims at finding out if the developed strategies have or can accomplish the missions set for the business or the organization ...
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Strategic Marketing Management: Case of Sony
The paper "Strategic Marketing Management: Case of Sony" is a good example of a case study on marketing. Sony is one of the largest electronics manufacturers in the world and produces a different variety of electronic gadgets that matches the need for a different segment of customers. Sony has launched different types of handy cams, plasma, television, laptops, computers, cameras, etc. The company has relied on providing a quality product with the best available features so that they are able to ...
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Global Production Network of Sony PS4
The paper 'Global Production Network of Sony PS4" is a perfect example of a marketing case study. In the globalised economy, Global Production Networks (GPN) has played an important role in economic development. This is seen from sourcing of the inputs, imports of intermediate products, and the global sourcing behaviour. Production has become internationally linked with multinationals using offshore production sites in low-cost countries and linking them to the international market (Hess & Yeung, ...
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Leadership and Changing Environments at Sony
The paper “Leadership and Changing Environments at Sony” is a motivating example of a case study on management. Over the years, Sony Corporation has enjoyed massive growth in the ’90s to early 2000 (Mariko & Shunichi, 2012). However, the company has struggled to perform to the expectation from 2000 to around 2005 when the new CEO was appointed. According to Schermerhorn et al. (2014, p.430), the changing business environment characterized by a communication failure, interpersonal ...
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Once One and Only Sony Seeks to Regain That Status
The paper "Once One and Only Sony Seeks to Regain That Status" is a wonderful example of a Marketing Case Study. Sony Corporation is one of the leading manufacturers or producers of electronic products for both the consumer and professional markets. Sony Corporation is a multinational firm majorly known as ‘Sony’. Sony is a Parent Company to the Sony Group. Sony Group has several functional units/ segments namely; Sony Corporation, Sony Computer Entertainment, Sony Pictures Entertainment, ...
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Sony - Sustainable Competitive Advantage, Use of Differentiated Technology, and Diversification
The paper “Sony - Sustainable Competitive Advantage, Use of Differentiated Technology, and Diversification” is a good variant of the report on business. Sony is one of the most successful companies that provide gaming solutions, electronics, health, and financial services all under one group. Even it is headquartered in Japan; it has been able to expand to other countries such as in the United States and other European countries. Through this Sony has been able to ensure that it succeeds ...
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Internal Factors and Their Influence on a Consumers Decision Making Process for Sony Smartphones
The paper "Internal Factors and Their Influence on a Consumer’s Decision Making Process for Sony Smartphones" is an outstanding example of a marketing case study. The decision to buy a product by consumers is reached after a rigorous analysis of factors originating from outside the individual, external factors, and those factors intrinsic to the individual otherwise known as internal factors. Due to globalization and economic crunches competition grows fiercer and reality dawns on companies ...
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What Helped Sony Corporation Become One of the Strongest Electronic Brand Globally
The paper “What Helped Sony Corporation Become One of the Strongest Electronic Brand Globally?” is a persuasive variant of the case study on management. Change is one of the highly debated topics among organizational behavior theorists in the 21st century. According to Owens and Valesky, many theorists have been in concurrence that organizational success highly depends on the change process. Research conducted by McKinsey & Company (2008, p.3) about executives established ...
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