The paper “ Sony Corporation - External Environment, Diversification, Fiscal, Time, and Physical Limitations That Impact the Realization of the Business Goal” is a convincing variant of case study on marketing. Diversification refers to a strategy that a corporate utilizes with the aim of entering a new industry or market which a given firm is not presently in. At the same time, when a business enters a new market or industry due to its diversification, it tends to develop new products for a particular new industry or market (Patrick, 2012). Sony Corporation has a history of being highly diversified which has at times even resulted in the losses that they were incurring at one point in time (Dheeman, Schildwachter, and Harrison, 2012).
Enhancing the corporation’ s image is one benefit that diversification has caused for the company. On the other hand, the disadvantage of diversification has proven to be disadvantageous to the corporation in that it has also resulted in slow growth (Dheeman, Schildwachter, and Harrison, 2012). Constrained/Constraints/RelatedConstrained/Constraints refers to the fiscal limitations, the time limitations, physical limitations, among other kinds of limitations that impact the realization or achievement of the goal of business (Şimşit, Gü nay, and Vayvay, 2014). Related refers to the connections which are present between the various business units and entities in a given business process.
These connections are usually formed between the different stakeholders, units, business partners, among other business entities (Grayson, 2007). The business units that are related-constrained are the Electronics business unit and the Sony Broadcast Media Co. Ltd. The business units share the supplies but the product, and distribution is not related. For example, the Broadcast company supplies primarily for the businesses in Japan while the electronics’ main focus is basically on a global scale (Daub and Scherrer, 2009).
The products from these business units are also evidently not linked as one is concerned with satellites and broadcasts while the other is concerned with electronics only. Related/Unrelated Business UnitsSony has various business units including the Sony Life Insurance Co. Ltd, Sony Broadcast Media, and Sony Electronics. The Sony Electronics business unit accounted for approximately 66% of the revenues in the year 2002, insurance business represented 6%, while broadcast media about 2% (Daub and Scherrer, 2009). The Related Business Units that are related in relation include the Electronic business unit and Sony Picture and Television entertainment.
This is because they tend to share similar distribution, product, and technological linkages with the dominant business which is the electronic business unit (Daub and Scherrer, 2009). The electronic business unit entails some products like video, audio, and televisions which are the same products in Sony Broadcast Media. They also shared the technological linkages in producing these products and operating these units while the distribution channels were also similar because of the similarity in products (Daub and Scherrer, 2009). The unrelated Business Units are the Electronics business and the Sony Life Insurance Company.
There are no common relationships between these two business units because the insurance company deals with the insurance-related underwriting processes which have its main focus on providing individual automobile insurance and individual life insurance (Daub and Scherrer, 2009). The electronic business unit deals with providing video/audio equipment, communication equipment, and information equipment, among others. Therefore, there are no related links regarding distribution, technological, and products hence are unrelated business units.