Consumer Behavior Theories - Tri-Component Model, Cognitive, Affective, and Conative Components - Essay Example

The increasing pressure of the competitive marketing economy has made it imperative for the firm to understand consumer behavior: what they want to buy, how they buy and where they are buying?... The increasing pressure of the competitive marketing economy has made it imperative for the firm to understand consumer behavior: what they want to buy, how they buy and where they are buying?... Top management must also integrate all the four components of the market like product development, pricing, place, distribution or promotion in a single plan based on the complete knowledge of consumer behavior....

consumer behavior refers to the study of the processes used by people to select, secure, use and dispose of products in order to satisfy their needs and the impact of these processes on the consumer and the society.... consumer behavior refers to the study of the processes used by people to select, secure, use and dispose of products in order to satisfy their needs and the impact of these processes on the consumer and the society (Becker-Olsen, Cudmore and Hill, 2006)....

Creativity and innovation are important terms and components of transforming environments.... Creativity and innovation are important terms and components of transforming environments.... … The paper "Analysis of cognitive Blocks to Creative Thinking" is a great example of a report on psychology.... The paper "Analysis of cognitive Blocks to Creative Thinking" is a great example of a report on psychology.... Analysis of cognitive blocks to Creative Thinking Creative thinking is a conscious process that differentiates it from ordinary thinking....

… The paper “Models of consumer behavior” is a convincing example of the essay on marketing.... consumer behavior can be broadly defined as the behavior displayed by consumers in the search, purchase, use, evaluation, and disposal of products or services that satisfy their needs (Peter, 2008).... consumer behavior involves factors that influence the decisions that buyers make.... The paper “Models of consumer behavior” is a convincing example of the essay on marketing....

The information concerning the brand or the product that is provided by the marketer has the components that are significative.... Output variables Output variables are the actions of the buyer in the response to the stimulus inputs; the output response refers to components such as comprehension, intention, attention, attitude, and purchase.... These components can be arranged in a hierarchical manner starting from attention and finally ends with a purchase....

The conative component proposes that the consumer's intention towards a product, brand, action or retail outlet (whether neutral, positive or negative) is influenced by the beliefs he or she holds towards it.... Using the marketing mix The tri-component attitude model in marketing suggests that consumers use the cognitive component; the affective component; and the intention component when purchasing a product (Malhotra, 2005).... The affective component, on the other hand, proposes that a consumer's beliefs about the product, retail outlet, purchase action of the brand affects feelings like likes or dislikes that the consumer develops towards a product....

… The paper “The Relevance of Logos in Buyer behavior in Terms of Perception” is an intriguing example of an assignment on marketing....   The paper “The Relevance of Logos in Buyer behavior in Terms of Perception” is an intriguing example of an assignment on marketing.... consumer perception is an approximation of the reality on the ground as the brains normally attempt to make senses and react to stimuli to which they are exposed....