Southwest Airlines Essays Examples - Free Topics and Samples on Southwest Airlines

Southwest Airlines Culture
The paper "Southwest Airlines Culture" is a good example of a management case study. The organizational culture of Southwest Airlines is that it focuses on the customers as the first priority. Customer service is the priority and then the second priority is the employees. In this way, the employees understand that they should be committed to ensuring they satisfy the needs of the customers and also provide quality services (Southwest Airlines 2014). Any employee who does not fit into the culture ...
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Marketing Mistakes & Successes: Southwest Airlines
Inserts Inserts The Southwest Airlines 16 February The Southwest Airlines Founding Southwest was not an easy matter for the original team of investors who included its legendary CEO, Herbert Kelleher. Kelleher was a lawyer when one of his clients, Rollin King, proposed the opening of a new, “low fare, no-frills airline to fly between major Texas cities” (Hartley 283). It was not until three years later, in 1971, that Southwest started operations after a protracted legal battle with “Braniff, Texas ...
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The Market of Southwest Airlines
The paper "The Market of Southwest Airlines " is a perfect example of a Marketing Term Paper. The Southwest Airlines Company is a famous American airline that has its headquarters in Dallas, Texas. According to the New York Stock Exchange (NYSE, 2011), Southwest Airlines is the largest airline company in the United States of America as of 30th June 2010, in terms of the domestic passengers that it carries. As of March 2011, statistics show that the company operates more than 3,400 flights a day. ...
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Business Description and Aspects of Southwest Airlines
The paper "Business Description and Aspects of Southwest Airlines" is a perfect example of a business case study. This report presents the findings of research about Southwest Airlines. The report contains details about various aspects of the company and data that summarises the financial performance of the company in the recent past. The report is divided into several sections that cover the following information: history, services and the management structure of the company. Also contained in the ...
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Southwest Airlines External and Internal Environments
The paper 'Southwest Airlines External and Internal Environments" is a good example of a management case study. The story of Southwest Airlines is a great one. According to Doolittle (2011), Southwest launched in 1971 flying regionally from Houston to Dallas. To stand out from the crowd, their criteria for flight attendants was beauty and unique personality and then proceeded to attire them in hot pants and go-go boots. In order to save costs on maintenance, all the planes they purchased were 737s ...
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Customer Service Product Analysis of Southwest Airlines
The paper "Customer Service Product Analysis of Southwest Airlines" is an outstanding example of a case study on marketing. Southwest has always been known for two main things namely; it has a humorous corporate culture and has consistency in profitability for more than three decades. The customer service delivery strategy of the airline is unique on its own, but it is particularly critical to understand what the role of the airline’s managers has been in shaping this strategy in order ...
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Human Resources Management at Southwest Airlines
The paper “Human Resources Management at Southwest Airlines ” is a meaningful example of the case study on human resources. Southwest Airlines is a company that was established in the year 1967 but acquired its names in the year 1971. It is capital headquarter is in Dallas, Texas US. The company is known for its low cost of tickets. By the year 2012, the company had more than 46,000 employees and it is known to operate more than 3,400 flights daily (Southwest Airlines 2012). The company ...
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Managing People at Work - The Organizational Cculture at Southwest Airlines
The paper "Managing People at Work - The Organizational Culture at Southwest Airlines" is a perfect example of a case study on management. Southwest Airlines, one of the most successful airlines providing low-cost services, takes great pride in its ability to offer a high level of customer service at a low price. Beginning in 1971 with just three planes serving three cities, Southwest has grown to utilize 541 aircraft throughout 69 cities (Southwest.com, 2014). Regarding domestic passengers in the ...
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Effective Leadership: Developing Leaders at Southwest Airlines
The paper "Effective Leadership: Developing Leaders at Southwest Airlines" is an outstanding example of a management case study. Southwest Airlines is the largest low-cost carrier that has more than 46,000 employees and operates across 40 states (Lauer, 2010). It known for its culture of developing leaders, developing relationships based on shared knowledge, goals, and mutual respect and incorporating fun into all its activities including learning and camping activities (Lauer, 2010). Corporate ...
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Strategic Leadership and Its Effectiveness at Southwest Airlines
The paper "Strategic Leadership and Its Effectiveness at Southwest Airlines" is an outstanding example of an essay on business. Strategic leadership is an essential factor in organizational success. This enables good leaders to pass information to their juniors, assign duties, and handle workers with minimal resistance. The leadership system at Southwest Airlines that was characterized by personality in the 1960s has since changed due to the emergence of competitors in the United States airline industry. ...
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Unique Services of Southwest Airlines, Challenges of Each Service Characteristic in Developing Market Strategy
The paper “Unique Services of Southwest Airlines, Challenges of Each Service Characteristic in Developing Market Strategy" is a potent example of a case study on marketing. Marketing, in general, can be defined as the process of communicating to customers the value of a service. Making reference to this case study, Southwest Airlines is a local airline that has in the past operated three routes in Houston, Dallas, and San Antonio. It is an airline that was established about four decades ago ...
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The Effectiveness of the HR Policies and Practices for Southwest Airlines
The paper "The Effectiveness of the HR Policies and Practices for Southwest Airlines" is a wonderful example of a report ton human resources. Of the domestic airlines in America, Southwest Airlines Company is the major one. It mainly provides short-haul, points to the point, high frequency, and low fare service. The airline forms the major carrier in the United States of America (Barney, 1991). The firm is famous for its low operating costs which have made it to be more competitive in the USA. The ...
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Recruitment, Selection and Retention of Employees - Southwest Airlines
The paper "Recruitment, Selection and Retention of Employees - Southwest Airlines " is a great example of a human resources case study. The recruitment and selection of employees are one of the key decisions made by a company (Schappe, 1998). This is because the running of any organization is dependent on the employees. Any firm must understand the process of hiring for it to be able to hire the most qualified and talented personnel. A company that sets the culture of learning, growth and advancement ...
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Organisational Change in Aviation Organisation
The paper "Organisational Change in Aviation Organisation” is a breathtaking example of the literature review on human resources. Scores of organizations in the aviation industry experience continuous pressure to change so as to achieve their organizational goals in the ever-changing market place.  The aviation industry is experiencing more and more change and there is pressure for and staff reductions as well as organizational change. Basically, organizational changes like outsourcing ...
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Organizational Culture as the Deciding Factor in the Success of the Organization
The paper 'Organizational Culture as the Deciding Factor in the Success of the Organization' is a great example of a human resources term paper. The culture has been considered as the genetic code of the organization and will be significant from different perspectives. There is a large number of organizations in the world. This article will be covering the organizational culture in lieu of real-world examples. Norms will be telling people to behave and culture will be having an influence on thinking, ...
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Southwest's CEO Gary Kelly
Southwest’s CEO Garry Kelly Southwest Airlines is the most profitable in the airline industry. Most of theother companies look up to Southwest airlines as their major competitor. Garry Kelly, the CEO, is a major factor for the success of the company. According to the video, Kelly is a person of good character and seems eager to learn more leadership abilities. He is a person of high integrity and treats people right, whether employees or the customers. He appreciates the hard work of the employees ...
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Leadership Style: What Do People Do When They Are Leading
Business Leadership Style: What Do People Do When They Are Leading Business Leadership Style Twenty-eight years before, Gary Kelly started as a controller in the Southwest Airlines, but gradually he started receiving promotions and moved from controller to Chief Financial Officer, then Vice President Finance, then Executive Vice President and occupied the seat of Chief Executive Officer and Vice Chairman in 2004 in the month of July. Finally in 2008, Kelly undertook the position of Chairman and President. ...
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Fast-Cycle Capability for Competitive Power
The paper "Fast-Cycle Capability for Competitive Power" Is a great example of a Management Case Study. Southwest Airlines has been one of the largest airlines in the US, which recorded profitability for 31 consecutive years. This case study focuses on the role of its dynamic chief executive officer (CEO) Herb Kelleher in helping the company become successful while discussing the future challenges that the airlines may face, together with providing various strategies for mitigating such issues. Further, ...
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Differentiation Strategies of South West Airlines
The paper 'Differentiation Strategies of South West Airlines " is a good example of a management case study. Differentiation strategies refer to the strategies that are adopted by businesses in a bid to gain a competitive advantage in a given industry and over their competitors. Through differentiation, the company’s products or services stand out among other products that are offered by their competitors. Therefore, differentiation in essence refers to a scenario whereby, a company offers ...
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Environmental scan paper
Introduction - South West Airlines South West Airlines was founded in 1971 with four planes to start with. At that time, these planes were serving places such as Dallas, Houston and San Antonio. It is probably the 4th largest airlines in the whole United States. And in 1998, it constantly grabbed lucrative funds that no other airline has been able to achieve. Being one of the most reliable airlines of United States, it also got its name published in the Fortune magazine as a top ranking company which ...
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