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The paper "Service Encounter and Its Impact on Experiential Value, Service Quality and Customer Satisfaction" is a great example of a marketing essay.   The reality of the massive and complexity of human demands and preferences clearly proves the embryonic nature of any business. What is new today could be archaic or obsolete in a few months with ever-changing needs, and potential never thought of years back, is fully integrated now (Stenseng 2012). Thus, it necessitates future businesses to be more skilled to provide up to date services for the growing clientele. Accordingly, in order to emerge a complete discipline, service science ought to show how customers experience services with the same depth of analysis as it studies the analytics of information and physical flow processes that deliver the service. The increasingly convoluted consumer behavior has provoked businesses to work towards experiential value rather than solely aiming to maximize profits meaning businesses are managing their relationship with customers to create benefits for both parties.

In this regard, each service necessitates a distinguishing approach to ensure constructs such as customer satisfaction and service quality are adhered to (Oumlil & Willmams 2000).

Any company that offers a service encounter that goes well with consumers, cause an affirmative experiential value that leads to a lasting customer relationship. The businesses that fail to answer the changing needs are likely not going to survive. To be relevant in the future, current trends must be well analyzed to be able to understand the future behavior of consumers to enable the organization to involve the right service encounters. This paper explores service encounters and their impact on experiential value, service quality and customer satisfaction. Service Encounter A theoretical relationship affirms that a consumer’ s initial attitude influences buyers' expectations towards a specific service encounter.

This theory further argues that immediate reaction from the consumer after consumption always results from a comparison of previous prospects and the conceptualized performance. This results in confirmation of positive expectation or negative or disconfirmation in case expectations fail to match performance.


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