Essays on Budget, Investment and Evaluation - Melbourne City Football Club Business Plan

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The paper "Budget, Investment and Evaluation - Melbourne City Football Club" is a good example of a business plan.   Dear Sir/Madam, on behalf of the Melbourne City football club (MCFC), I hereby submit this application letter with regard to sponsorship opportunity as mentioned in the reference section of this letter. The club is looking for a potential organization to sponsor away trip accommodation of players and club accompanying staffs for one night for the whole period of the forthcoming regular season 2016/2017. The club has a total of 12 away matches that are played in the regular season.

The club is seeking sponsorship to a tune of $40,000 for the entire period. In return for the sponsorship, the plan will allow the potential sponsor to negotiate marketing activities with the club. Marketing is the main strategy that the plan intends to use in return for the sponsorship offered. However, the club is willing to listen to any other proposal that the sponsor might have and it is very willing to accommodate such proposal as long as they fall under the objectives of the club.

For further information about the club’ s sponsorship strategy and any other relevant information, please refer to the proposal attached herein We are looking forward to a positive response from your organization; you can contact us at any time using our daytime telephone number 03-94571765. It will be our pleasure should you consider our request. Sincerely, Sponsorship, Melbourne City Football Club. (MCFC) soccer club plays in Australian premiership league. The club has been playing in the competition for the last six consecutive seasons since its first inauguration into the A-league in 2009. It first participated in the league during the 2010/2011 season.

The current owner of the club is City football group (CFG) in which Manchester City and New York football clubs also falls under. MCFC has posted impressive results over the years and it finished fourth in the just-concluded season 2015/2016. Currently, the club is looking for sponsorship for players’ accommodation during away matches in the forthcoming Australian A-league competition of 2016/2017 regular season. The club has very generous compensation strategies for the organization that will accept to sponsor it. Especially by marketing the organization.

The club has a total of twelve matches that are played outside Melbourne, Victoria other than the Melbourne derby. For the twelve away matches that are played outside the city, the club would like future travels on the matchday minimized hence the plan to accommodate the players and accompanying staffs in hotels at a cost of $40,000 per season considering the costs of cities in which accommodation may be expensive such as Sydney. In return for the sponsorship, the club will market the sponsoring organization according to the marketing guidelines and objectives of the sponsor.

Among the compensation package for the sponsor is an automatic listing of the company and the logo of the company in the club website and any other print advertisement made by the club.

References

Graham, S., Neiratti, L.D., and Goldblatt, J.J. (2001). The Ultimate Guide to Sport Marketing. McGraw-Hill, New York.

Fullerton, S, (2010). Sports Marketing. McGraw-Hill, New York.

Irwin, R.L., Sutton, W.A., and MC'.Carthy, L.M. (2002). Sports Promotion and Sales Management. Human Kinetics, Champaign, Illinois.

Melbourne City Football Club (MCFC, 2016). All the latest Melbourne city FC news, results video and tickets. Retrieved from www.melbournecityfc.com

Mullin, B.J., Hardy, S. and Sutton, W. (2000). Sport Marketing. Human Kinetics, Champaign, Illinois.

Pitts, B.G., and Stotlar, D.K. (2002). Fundamentals of Sports Marketing. Fitness Information Technology Inc.: Morgantown, West Virginia.

Shank, M.D. (2002). Sports Marketing; a Strategic Perspective. Prentice Hall, Upper Saddle River.

Shilbury, D., Westerbeek, H., Quick, S. & Funk, D. (2009). Strategic Sport Marketing. Allen & Unwin, Crow’s Nest, NSW.

Stotlar; D.K. (2000). Developing Successful Sport Sponsorship Plans. Fitness Information Technology Inc.: Morgantown, West Virginia.

Stotlar; D.K. (2001). Developing Successful Sport Marketing Plans. Fitness Information Technology Inc.: Morgantown, West Virginia.

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