Essays on Sponsorship Proposal for Melbourne City Football Club Business Plan

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The paper "Sponsorship Proposal for Melbourne City Football Club" is an outstanding example of a business plan.   In this proposal, the Melbourne City Football Club (MCFC) is seeking sponsorship from Woolworths Ltd. MCFC is an Australian soccer club that was founded in 2009 and competes in the Australian A-League. Since it is a football club, MCFC targets male fans in Australia and the global football fan base. MCFC offers Woolworths an opportunity to promote and advertise itself through mediums such as player’ s apparel, club website, stadium signage, and match day promotion. It also provides business-to-business partnership opportunities.

Additionally, organizations wishing to undertake CSR activities can collaborate with MCFC to bring positive change in the community. The proposed partnership between Woolworths and Melbourne City FC will be a mutually beneficial relationship to both parties. On one hand, MCFC will benefit from the funding, as it is required in running the firm’ s day-to-day activities. On the other hand, the partnership will help Woolworths to present its offering to potential clients and retain current customers. The payment plan is also flexible to accommodate the needs and the ability of Woolworths.

The marketing plan of MCFC shows that the club is strategically positioned to achieve sustained success. Cover Letter Sponsorship Manager, Melbourne City Football Club, Melbourne, Australia. To The Marketing Manager, Woolworths Ltd, Melbourne. Dear Sir, Melbourne City Football Club is an Australian soccer club that competes in the Australian A-League. The club’ s formation was inspired by a vision to create a community team that celebrates sporting passion through football and cultural diversity. The team has been performing well in the league and finished fourth in the just-concluded season. Football is the world’ s most popular sport and is among the most-watched sports in the country.

As the clubs participate in the various tournaments and leagues, it attracts a huge following within its community and the larger Melbourne city. We would like you to consider becoming one of MCFC’ s corporate sponsors. We believe that sponsorship is a two-way partnership. MCFC provides several sponsorship opportunities. The first activity opportunity is branding. In branding, your organization can promote itself through mediums such as player’ s apparel, club website, stadium signage, and match day promotion. Secondly, your company can promote itself through our connection with the community and the surrounding businesses. We believe that your organization is a perfect fit for our sponsorship opportunity.

Your company targets the mass market but has a leaning towards the middle class. Through our promotional vehicle, your business will reach this target market. The partnership with MCFC will enable Woolworths to present its offering to potential clients and retain current customers. Finally, the payment plan can be customized to meet the sponsor’ s capability and needs. Thank you for your prompt response. Yours Faithfully, Sport Property Melbourne City Football Club is an Australian soccer club that was founded in 2009.

It is based in Melbourne and competes in the Australian A-League. Formerly known as Melbourne Heart FC, the club was acquired by the City Football Group, which rebranded the club to Melbourne City Football Club. City Football Group is a consortium with extensive investment in soccer internationally. Apart from owning England’ s Manchester City, the City Football Group also owns the New York City FC, which is a Major League Soccer club in the United States. Melbourne City FC has based at La Trobe University and its home ground is Melbourne Rectangular Stadium (AAMI).

Based on the Melbourne City FC’ s website, the club’ s formation was inspired by a vision to create a community team that celebrates sporting passion through football and cultural diversity.

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