Essays on Corporate Sponsorship - Melbourne City Football Club Case Study

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The paper "Corporate Sponsorship - Melbourne City Football Club" is a perfect example of a marketing case study. The Melbourne City Football Club is proud to tender its corporate sponsorship proposal to your company. The purpose of this corporate proposal is to secure funding for the participation of our top teams in the Hyundai A-league. Our time has qualified to play in the Hyundai A-League in the next season of 2016/17. The Melbourne City Football Club is a reputable club in Melbourne and the whole of Australia. The club is committed to promoting a passion for the sport while developing the necessary techniques and skills. The club is proud to have very strong national teams despite the fact that it was formed in 2009.

With less than 10 years in existence, the club boasts of nine national teams such as the Socceroos, Westfield Matildas among others. We are also privileged to be playing in the Hyundai A-league, Westfield W-leagues, Foxtel National Youth League, the PlayStation 4 national premier league, Westfield Football Federation Australia cup among others. We have maintained good on-pitch performance all through. The preparation of the team and the actual participation in the match comes with a financial cost.

The players will need to play kitties; the coach will have to be paid and other people who will be involved in the whole season. We have a budget of approximately $100 000 and we hope that you will partner with us to make this season a success. We believe that we shall give your company a platform to grow through our business networks. We enjoy good connections with the local community, grassroots football clubs and organisations, charity organizations, fans and their families and our other partners. As a club, we understand that your continued support will be depended on our performance and our ability to meet your cited key performance criteria.

It is against this background that we have unique strategies of engagements that are tailor-made and specific to your business and strategy. Attached please find our proposal document with all the necessary information. We look forward to hearing from you soon. If you need any further information kindly keep in touch through the provided contacts.


Stotlar, D.K. (2000). Developing Successful Sport Sponsorship Plans. Fitness Information Technology Inc.: Morgantown, West Virginia.

Stotlar, D.K. (2001). Developing Successful Sport Marketing Plans. Fitness Information Technology Inc.: Morgantown, West Virginia

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