Essays on Melbourne City Football Club - Promotional Plan Case Study

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The paper 'Melbourne City Football Club - Promotional Plan" is a great example of a business case study.   Melbourne City Football Club is an Australian soccer club located in Melbourne, Victoria. It is one of the teams that compete in the country’ s premier competition that is the A-league. The league was registered under license from Football Federation Australia. Its parent organization is Manchester City FC. The club had many players in different categories of competitions. It is composed of the first-team squad, the youth team squad, National Premier League squad and the women team squad.

The club needs sponsorship opportunity with Etihad Airways which will be their new shirt sponsor and can lead to Nike producing city’ s kit. The sponsorship is to improve the performance of the club by getting more skilled players. It also grows the popularity of soccer and the A-league in Australia. Introduction Melbourne city club needs the sponsorship opportunity by Etihad Airways. It is required to improve the performance of the club. For instance, the name of the sponsor is a respected name and therefore, the club earns a status quo.

The club is associated with Etihad Airways as a sponsor will attract the world’ s best players into the club resulting in better performances. Melbourne City was organized into four categories of teams which include; first-team squad, youth team squad, National Premier League squad and the women team squad. The club also has some officials such as the cooperate management who are in charge f the entire club. Team management is also present who is responsible for all activities among the teams in the organization. Each of the team categories has a team manager responsible for the players training and other activities concerning the team squad.

The club also has some objectives which are used by the organization to meet its goals. One of the primary goals is helping to bring the world together. The club unites people from various communities hence becoming a uniting factor. Another objective is to promote the name and integrity of the sponsor in the sense that it becomes well known to the world. It can happen when the club performs well and for that reason the sponsor becomes known.

Another way in which the sponsor will become famous is through prints at the stadium and jersey with the names of the sponsor. Marketing is the aspect of promoting the business or activities of any given organization. The club will market the Etihad Airways through advertisements, the printing of shirts, etc. Most importantly, the best way to market the club and sponsor is through the excellent performance of the club. Melbourne has to get involved in some investments to sustain the sponsor. For instance, it invests in the capacity of the stadium.

The stadium should be big enough to accommodate as many fans as possible who pay for entrance fees hence it’ s a great investment. Additionally, by having a good stadium and field, the training field will attract more teams to pay for training sessions. As a result, the club earns some money as a form of investment.

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