Essays on Strategic Business Planning: Motor Vehicle Industry Case Study

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The paper "Strategic Business Planning: Motor Vehicle Industry" is a great example of a case study on management. In the last couple of years, the automotive industry has come up with massive innovations in order to fulfill the underlying demands of the market. Different models of vehicles come every season, signaling increased demand. Generally, the motor vehicle industry is composed of all firms that are involved with the production and supply of motor vehicles, including the body parts and accessories (Hiraoka, 2011). The most important factor as far as this industry is concerned is value creation and durability.

This paper seeks to address some of the emerging issues in the motor vehicle industry. It will also analyze the factors (environmental) that affect the industry both internally and externally. It will, therefore, come up with a reliable conclusion that best discuss the topic. The most recent innovation has focused mainly on the aspect of  environmental and energy utilization issues. Thus, the hybrid car has been introduced. A hybrid car is a product of very many years of research and advancement. It is more efficient and uses two power sources for movement.

Known in the market as an electric car, different modifications and models like the Toyota Prius and the Honda civic hybrids have been met by a lot of admiration and reactions. An HEV uses a combination of the internal combustion engine with electrical motors to make the vehicle move. Its dual-engine characteristic will advance the fuel efficiency and even help in an escalation of the performance of the vehicleThe worldwide exhaustion of natural resources has necessitated the need to think beyond the conventionally usual vehicles that consume a lot of fuel.

In fact, researchers have invented some alternative energy technology like the electric car as mentioned above. Despite its efficiency, however, the car was found to be unable to go long distances and had some setbacks owing to its need for frequent recharge situations. Thus, the hybrid electric car technology actually combines the benefits of both conventional fuel-powered car and electric car. But, it will involve a large amount of money in order to invent and develop new technology. So, what are the rationales that move automakers, such as Toyota to into hybrid vehicle production?


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