The paper "Effective Management for Marketing" is a great example of a Management Case Study. Mentoring and coaching are two very critical roles that the management of any company should play so that the set goals for the organization can be attained. It is incumbent upon every prudent manager to ensure that his members of staff have the necessary skills which can propel the organization to greater heights especially in the modern world where there is cut-throat competition. Mentoring involves a person with a greater wealth of experience helping his colleague who is less experienced to be more effective in their area of specialization.
During mentoring the employees are able to gain tips, knowledge, and good practices. On the other hand, coaching can be said to be a discussion whereby a staff member being coached is able to set goals so that they can hone their skills, develop professionally, and enhance performance at their place of work. The importance of coaching is that employees get to change their attitudes and the way they perceive phenomena (Lusch and Vargo 86).
Such employees become more intelligent emotionally. The combination of coaching and mentoring inspires employees. The employees get to be more committed and their productivity increases a great deal. Modern managerial practice demands that there be coaching and mentoring of the employees. This paper focuses specifically on the marketing jobs of Houzit chain. This is a business that sells homeware stores and based in Brisbane, Australia. The company has set an ambitious plan, and for it to achieve its set goals, then marketing is one area that must be critically looked at. Seminars and workshops Seminars and workshops play a critical role in enhancing the productivity of employees.
Seminars should be run by professionals who are knowledgeable and are known to have made it in their area of specialization. In the case of this paper, Houzit would need to acquire the services of successful marketers in the area of homewares. Such a seminar should be organized once the trainers identify the needs of the company. Marie and Tony would meet people who would help them eliminate fear and increase their self-esteem. A seminar would present challenges to the employees who would be required to solve and enhance their creative thinking.
If conducted properly, the work would produce a paradigm shift and this would make Tony realize that there could be different ways of making the presence of Houzit on the web to be felt on a larger scale. With new skills imparted on the people charged with the responsibility of marketing, Houzit would expect to post better figures in terms of sales. Having employees take ownership of the work they do The senior management team at Houzit should strive to make the people involved in marketing that they have a huge responsibility on their shoulders.
The marketers should take pride in the fact that their contribution to the company is invaluable and if they feel like part of the company then they are likely to be more dedicated and determined to increase their productivity (Reinartz and Thomas 67). The members of staff should play a central role in coming up with the mission of the company. Rather than presenting the marketing team with a marketing strategy, it would be instructive if the company engaged the members of staff in session whereby they would brainstorm and come up with a strategy that they feel is right (Luo and Donthu 74).
This enhances the morale of the staff members who feel appreciated and part of the company.
Luo, Xueming and Donthu, Naveen. Marketing's Credibility: A Longitudinal Investigation of Marketing Communication Productivity and Shareholder Value. Journal of Marketing
Vol. 70, No. 4 (2006), pp. 70-91.
Lusch, Robert and Vargo, Stephen. The Service-Dominant Logic of Marketing: Dialog, Debate, And Directions. New York: M.E. Sharpe, 2006. Print.
Reinartz, Werner and Thomas Jacquelyn. Balancing Acquisition and Retention Resources to Maximize Customer Profitability. Journal of Marketing Vol. 69, No. 1 (2005), pp. 63- 79.
Worsam, Mike. CIM Coursebook 02/03: Effective Management for Marketing. New York: Taylor & Francis, 2003. Print.