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Stakeholder Analysis The analysis of the company stakeholder reveals the different parties that are engaged in the running of business at Trade Aid Company. Trade Aid company grow from a charitable institution to what it is presentable. Professionalism was introduced in the company slowly by slowly to the level of competing with other international retailers. Stakeholders are involved in the different aspects that affect the running business of the company. Stakeholder’s AnalysisStakeholdersEffects of the company on social, political, and economic termsPerceptions of stakeholder of the effectsReligious agenciesSupported and helped informed the initial growth and founding of the company. Helped the welfare of the societyBoard membersDirected the implementation of company’s policies. Influenced the strategic development of the company. ConsumersThe company produced goods that met the needs of consumers. Contribute to the growth of the business market share. Agricultural cooperativesContributed to the supply of goods. Charitable activities lead to development of societyVolunteersDonated labor in the retail shops, the community trust, various committees, and the warehouse. Participated in the social welfare of the group.

Family groupsThe company involves them in social development affair. The company contributes to the welfare of the societySupplier groupsThey offer a market for the products of the company.

They participated in setting the price of products, and the company was contemplating giving them ownership rights. They contribute to the growth of business of the company by buying its products. Would be affected the world recession. RetailersDistribute the products of the company. Participate in the growth of the companyShop committeeHelped in the distribution of goods of the companyHelp in regulation of retail tradeDevelopment communitiesParticipate in trade development activitiesCreate a source of livelihood to membersLocal communityOwned retail shops that distributed the goods from the company.

Supported fair trade. Earn a living through selling the company’s goodsValues analysisThe dominant organizational valuesTrade Aid has a mission of building sustainable and just communities by means of fair trade. The fair trade annual event was created with the purpose educating the public concerning social justice and fair trade. The company believes in participating in the general welfare of the society. Supplier groups are being concerned towards ownership stake of the company. The company grew out of importing of goods that are handcrafted from Tibetans and other groups which were economically disadvantaged.

The goods were initially made by refuges and sold in New Zealand. The company upgraded the various groups’ products in to retail market of high value in New Zealand. The company believes in sustainable growth through fair trade. There is no chance of the company taking advantage of the society or its customers. Stakeholders are involved in the running of affairs of the company (Waddell, 2000). Values of the key board members and executivesThe board members and key executive members believe in professionalism and adding value to the society.

The handcrafted goods shops had Corso signs on their doors. Annual conferences organized by the leaders persuaded the people to drop the sign and Trade Aid was adopted. The leaders steered the organization a simple begging of individual shops to a reputable corporation. Trade Aid took over many shops and eventually established itself as an entity that is separate other charitable organization and Corso. In the 1990s the company was facing major losses and stagnation. The board made a decision of professionalizing the organization for its survival. The members of the board took the first step of implementation of franchise agreements among all Trade Aid shops.

Franchise agreements stipulated that the shops were to be called Trade Aid shops and should only sell products which are supplied by trade Air. Key stakeholders’ valuesThe various stake holders actively take part in the growth of Trade Aid Company. Key stake holders have also gained a lot from the growth of the company. The local community has benefited from creation amenities like schools and healthcare facilities. The suppliers and retailers are involved in the growth and distribution of the products of the company.

Religious agencies are committed to ensuring equity is achieved within the society. The shop committee and development committee are involved in regulation of the trading to avoid businesses taking advantage of consumers. Agricultural cooperatives and family groups take part in the distribution of the goods of the company. The groups are also involves in the welfare of the society. Each stakeholder has a role to play to the betterment of the company and welfare of the society.

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