The paper 'Starbucks Coffee Company - Quality Management" is a good example of a management case study. Starbucks Coffee Company is an American coffee company that has operations globally. It is also a coffee chain company with stores in major cities around the world. Starbucks is headquartered in Seattle, Washington and is the largest coffee house in the world with approximately 21,536 coffee stores in 64 countries (Simon 12). Its only coffee company rivaling Starbucks is the UK-based Costa Coffee. Starbucks, therefore, has 12,218 stores in the United States of America, 1,716 in China, 1,330 in Canada, 1,079 in the Japanese market, and 808 in the UK.
Starbucks stores thus serve beverages, both hot and cold, pastries, whole bean coffee, and micro-ground coffee. However, most Starbucks stores sell food items that are pre-packaged including sandwiches. Additionally, the company has Starbucks Evening locations where, after 4 pm, customers are served with beer, wine and a variety of appetizers. Starbuck's products are also seasonal and unique to each store’ s locality. Concept The company was founded in 1971 by three partners and the concept for the company was inspired by the desire to offer consumers high-quality coffee beans as well as a coffee equipment.
The partners believed that there was a market for premium coffee and they set off to start roasting coffee. This concept has been tweaked over the years in order to attract more customers and remain competitive (Pahl 26). The main idea is to appeal to the lovers of premium coffee and in the process, the company has been able to incorporate other products and services that its customers have found useful. Starbucks stores today have an entertainment division and a Hear Music brand concept which is meant to entertain customers as they enjoy Starbucks products.
This concept of appealing to every customer is what has ensured the company remains competitive in the market. In order for the company to make sure that it is meeting customer needs, it has continued to use freshly ground coffee beans that have been purchased from farmers ethically. Due to Starbuck's size and the market portion it controls, the company has the buyer power of coffee from suppliers who give the company a good deal and ensure that its coffee beans arrive on time and fresh (Pham-Gia 69).
Simon, Bryant. Everything but the Coffee: Learning About America from Starbucks. Berkeley: University of California Press, 2009. Internet resource.
Pahl, Nadine. The Idea Behind the Starbucks Experience: The Main Elements of Starbucks' Strategic Diamond. Munchen: GRIN Verlag, 2008. Print.
De, Kluyver C. A. Fundamentals of Global Strategy: A Business Model Approach. New York, N.Y.: Business Expert Press, 2010. Internet resource.
Thompson, John L, and Frank Martin. Strategic Management. Andover: Cengage Learning, 2010. Print.
Pham-Gia, Khanh. Marketing Strategy of 'starbucks Coffe'. München: GRIN Verlag GmbH, 2009. Internet resource.