Essays on Unique Fast Food Restaurant Business Strategies Business Plan

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The paper "Unique Fast Food Restaurant Business Strategies " is a perfect example of a business plan.   A business plan refers to a formalized statement of business short-term and long-term objectives. It explains how the goals are attained, and strategies put in place to accomplish them. Background information regarding the business is present. It contains material information that is essential in decision making (Kuß maul et al. p.532). The paper shall contain information regarding starting up the Unique Fast Food Restaurant and how the business shall be implemented to meet the mission and vision of the organization. Description of the Business Idea Unlike other restaurants in America, the Unique Fast Food Restaurant aims at providing delicious meals to customers who come in.

Services offered at this restaurant will be of high value in an entertaining environment. The reason behind setting up this restaurant is due to the increased demand for fast food by employees working within the CBD and need to take lunch (Pillsbury p. 610). Also, customers are much likely to accept and embrace valuable food that meets their expectations and preferences. Among the dishes that Unique Fast Food Restaurant shall offer include but not limited soup, salads, fruit juices, beverages, pizza among others. Apart from providing quality services to the customers, the business shall also be set up to realize some profit.

The management will aim at achieving all the objectives within the specified time. The business shall be lucrative to capture the interest of customers. Opening other similar businesses related to this is the long-term goal of the organization. Location The restaurant is structured to be based in San Diego, at La Jolla in California. The reason behind choosing the location is the high population within the area as well as the high scale of the neighborhood.

People living in the area are capable of purchasing expensive dinner as most of them belong to the upper social class.

Work Cited

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Kußmaul, Heinz and Andy Junker. "Business Plan." WIST 29.9 (2000): 531-534. Web.

Miraldo, Marisa. "Reference Pricing and Firms’ Pricing Strategies." Journal of Health Economics 28.1 (2009): 176-197. Web.

Ni, Liqiang and Ilan Alon. "US-Based Fast Food Restaurants: Factors Influencing International Expansion Of Franchise Systems." SSRN Electronic Journal n. pag. Web.

Pillsbury, Richard. "Fast Food: The Roadside Restaurants in the Automobile Age." Journal of Historical Geography 27.4 (2001): 610-611. Web.

Jocumsen, Graham. "Marketing Strategies for Competitive Advantage20022dennis Adcock. Marketing Strategies for Competitive Advantage. Chichester: Wiley 2000. Viii + 406Pp., ISBN: 04719 81699". European Journal of Marketing 36.1/2 (2002): 273-275. Web.

Chowdhury, Alii Aqbour. "Proprietorship Firms: Advantages and Survival." SSRN Electronic Journal n. pag. Web.

Huang, Kuo-Feng et al. "From Temporary Competitive Advantage to Sustainable Competitive Advantage". Brit J Manage 26.4 (2015): 617-636. Web.

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