The paper “ Strategic Human Resource Management in Qantas” is an intriguing example of the case study on human resources. The Qantas airlines were founded in 1920 in Australia. It had been initially registered as the Queensland and Northern Territory Aerial Services Limited. Qantas constitutes one of the leading long-distance airlines in the world, in addition to being one of the strongest Australian brands. It enjoys the redoubtable reputation of providing superlative safety, operational reliability, customer service, and engineering and maintenance. The Qantas Group is chiefly seized with transporting customers, via its airline brands Jetstar and Qantas.
Furthermore, this group conducts subsidiary businesses, such as other airlines and specialist market operations. The Qantas Group furnishes international, domestic, and regional airline services. The subsidiary businesses of the Qantas Group include Freight Enterprises and Qantas Frequent Flyer. The staff strength of this organization is around 30,000, and approximately 93% of these individuals are based in Australia. HistoryThe development of Australian civil aviation and Qantas tend to be intertwined. Initially, biplanes were employed for transporting a couple of passengers. At present Qantas provides Airbus A380s, and these transport 450 individuals across the world, on a daily basis.
The major portion of the credit for this development has to be granted to human endeavor. In fact, a few indomitable individuals struggled against all odds to establish Qantas. The unstinting support of these airlines’ staff and customers ensured that it survived the war and economic upheavals, and achieved the position of pristine airlines of the world. In addition, the Darwin-Singapore sector was serviced from 26 February 1935, by the DH86 aircraft of Qantas. Subsequently, Qantas introduced Short C Class Empire flying boats.
These aircraft traversed Australia to England route. In addition, the formulation and implementation of several strategies, over time, have enabled Qantas to attain the status of a prominent player in the airline industry. To its credit, Qantas faithfully adheres to corporate ethics and the notion of fair competition.
List of References
aashwin. (2012). Critical Review of Human Resource Management. Retrieved January 15, 2015, from http://www.bized.co.uk/educators/16-19/business/hrm/activity/critical.htm
Australian Parliament House of Representatives. (1999). Qantas Airways Limited. Retrieved January 13, 2015, from https://www.google.co.in/url?sa=t&rct=j&q=&esrc=s&source=web&cd=1&cad=rja&uact=8&ved=0CB8QFjAA&url=http%3A%2F%2Fwww.aph.gov.au%2Fparliamentary_business%2Fcommittees%2Fhouse_of_representatives_committees%3Furl%3Dewr%2Feso%2Fsubs%2Fsub35.pdf&ei=7gC1VLSDNIif
Cook, T., & Head, M. (2011, November 16). Australian airline unions seek deal with Qantas. Retrieved from http://www.wsws.org/en/articles/2011/11/qant-n16.html
Farrukh, B. (2015). Benchmark Case Study 2-1 Lufthansa and Qantas. Retrieved January 15, 2015, from https://www.scribd.com/doc/111537289/Benchmark-Case-Study-2-1-Lufthansa-and-Qantas#scribd
Herbison, M. (2014, November 28). Qantas, Lenovo to launch Instagram advertising in next wave of chosen brands. Retrieved January 13, 2015, from Marketing: http://www.marketingmag.com.au/tags/qantas/#.VLT9DdWUefx
Kain, R., & Webb, R. (2003, June 16). Research Paper no. 10 2002-03 Turbulent Times:Australian Airline Industry Issues 2003. Retrieved from Parliament of Australia House of Representatives: http://www.aph.gov.au/About_Parliament/Parliamentary_Departments/Parliamentary_Library/pubs/rp/rp0203/03RP10
Lucas, I., & Edkins, G. (2001). Managing human factors at Qantas: Investing in a new approach for the future. Retrieved January 15, 2015, from http://www.leadingedgesafety.com.au/FolioFiles/175/753-Managing%20Human%20Factors%20at%20Qantas.pdf
McDonald, J., & Millett, B. (n.d.). A Case Study of the Role of Collective Bargaining in Corporate Change - Qantas Airways Limited. Retrieved January 13, 2015, from https://eprints.usq.edu.au/177/1/McDonald_and_Millett.pdf
Monash University. (2014). Foundations in human resource management. Retrieved January 15, 2015, from http://www.buseco.monash.edu.au/unit-guide/archive/2014/s1/mgf5921.html
Qantas Airways Limited. (2014). Working Toward Our Vision. Retrieved January 5, 2015, from http://www.qantas.com.au/infodetail/about/corporateGovernance/BusinessPracticesDocument.pdf
Qantas Airways Limited. (2015). Our Company. Retrieved January 5, 2015, from http://www.qantas.com.au/travel/airlines/company/global/en
Qantas Airways Limited. (2015). Overview. Retrieved January 5, 2015, from http://www.qantas.com.au/travel/airlines/careers-with-us-overview/global/en
Qantas Airways Limited. (2015). Pilots. Retrieved January 5, 2015, from http://www.qantas.com.au/travel/airlines/flight-crew-program-pilots/global/en
Qantas Airways Limited. (2015). The Qantas Story. Retrieved January 5, 2015, from http://www.qantas.com.au/travel/airlines/history/global/en
Qantas Airways Limited. (2015). Venturing Overseas. Retrieved January 5, 2015, from http://www.qantas.com.au/travel/airlines/history-flying-overseas/global/en
Qantas. (n.d.). Coordinator Aviation Health Programs. Retrieved January 13, 2015, from http://www.nzohna.org.nz/uploaded/file/Qantas%20Coordinator%20Aviation%20Health%20Programs.pdf
Qantas Group. (2009, April). Integrated Safety Management System (QISMS). Mascot, New South Wales, Australia.
Qantas Loyalty. (2014). Qantas Frequent Flyer. Retrieved January 12, 2015, from http://qantasloyalty.com/brands-services/qantas-frequent-flyer/
Roberts, J., Danaher, P., Roberts, K., & Simpson, A. (2012). Jetstar Airways. Gfk-Market Intelligence Review, 4(2), 43-67.
Sarina, T., & Lansbury , R. (2013). Strategic Choice and Employment Relations in Australian Airlines: A case of convergence? . Retrieved January 15, 2015, from http://www.ilera-directory.org/15thworldcongress/files/papers/Speical_Symposia/IIRA_SS_Tues_1400-1530_Kochan.pdf