Essays on Strategic Marketing of Motorola Company Case Study

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The paper "Strategic Marketing of Motorola Company" is a perfect example of a marketing case study. The Motorola Company, a worldwide wireless communication company, provides continuous mobile communications solutions. Motorola designs and sells wireless network  equipment such as cellular transmission and signal amplifiers. It is involved in inventing, building and delivering the best mobile devices on the planet. Its main business areas mainly consist of wireless voice and broadband systems. Motorola is the mother of most of the conventions and expertise in the communication sectors. It is attributed to making world inventions that make mobile communications probable.

These inventions include the initial base stations and mobile phones. Motorola currently operates in 73 countries. Motorola’ s vision is aimed at devising a vibrant prospect and an amusing history made possible by innovation. Its mission statement is becoming a global communication leader powered by a passion to invent the world. It pursues to improve the lives of community members using innovative technological activities. This is through identifying the professionalism and talent in employees as well as making capital available and partnering with NGO’ s the government of the day and other business and civic organizations. Motorola Company came into existence in 1928.

It was first founded at Chicago, Illinois  as  Galvin Manufacturing Corporation by Paul V. and Joseph E. Galvin. It first produced Car radios and Rectifier for a period of 10 years (1940 to 1950). With time, Motorola grew and developed into a global wireless communication industry. It is during the 1960s that Motorola began developing and venturing into the overseas market. Motorola specializes in the integrated electronic systems, personal communication sector, network sector, semi-conductor sector, broadband communications, embedded systems and wireless networks amongst others. Motorola saw its way to the Chinese market in 1987.

It is the largest electronic business in China. (Motorola, 2008) Currently, it has three fully retained initiatives. These are the holdings organisation, fifteen R& D centers, five joint projects and 22 worldwide branches. A brief insight into issues affecting Motorola presently Motorola Company has been subjected to several issues since inception. These are discussed using various strategy analysis. Firsts and foremost, sing the PEST Analysis, several business issues were identified. Motorola faced political issues in China. According to Feng (2007) when a global organisation finds its way to the local market, it is bound to come across collision with the government.

Chinas economic division was based on the communist approach. This made it difficult for the company to adopt this new approach. Motorola similarly faced economic bossiness issues. This according to Xu, (2005) was as a result of the poor and unexplored Chinese market. The new technological devices were expensive and thus consumers could not afford these. Social issues also faced Motorola in China, following the fact that most people did not know how to operate these new technological devices.

As a result, leading to the decline of consumptions. Finally, the pest analysis also identified technological business issues in China. Technological developments in china were very different from those in the USA. This was a major setback for the industry. On the other hand, China faced pricing factors. Most potential clients could not afford Motorola products. This is because Motorola produces high quality and expensively produced as used in the USA. According to Xu, (2005) the company lacked clear knowledge of the Chinese market, leading to a great decline in the market.

As identified in the strategic group analysis, the company could not sustain the developmental made towards the objective Chinese market. Xu, (2005) explains that the organisation had to come up with considerable pricing and quality to suit the market.


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